Final Weeks to Register for TyreSafe 2025 Briefing & Awards

Reminder: Register Now for TyreSafe 2025 Briefing & Awards

With under a month to go, TyreSafe is urging professionals across the tyre and road safety sectors to register now for its 2025 Briefing & Awards, taking place on 10 June at the National Motorcycle Museum, Birmingham.

The event is free to attend for all supporters, non-supporters and partners, and open to anyone working in fleet management, enforcement, education, vehicle safety or public policy.

While the awards entry deadline has now closed, the event remains a key opportunity to gain insights, network with leaders, and celebrate achievements in road safety.

Register here: tyresafe.org/briefing-and-awards/register-to-attend-briefing-and-awards

Event Theme: Stronger in Partnership

This year’s theme – Stronger in Partnership – recognises the growing impact of cross-sector collaboration in tackling tyre-related incidents and advancing public safety.

The agenda includes policy updates, enforcement insight, community engagement case studies, and the presentation of the 2025 TyreSafe Awards.

Speaker Line-Up: Key Voices in Safety and Policy

Policy, Enforcement & Government

• Commander Kyle Gordon, NPCC – Head of Operation Topaz, focusing on strategic UK road policing.
• Ruth Purdie OBE, UKROEd & Road Safety Trust – former TISPOL leader, now driving UK-wide education programmes.
• Jamie Hassall, PACTS – former National Highways expert on compliance and enforcement innovation.
• Louisa Phillips, Government of Jersey – led joint tyre checks campaign with TyreSafe across the island.
• Sam Merison, Chair of Road Safety GB – overseeing safety strategy in two London boroughs.

Fire and Rescue Services

• Ryan Swindells, Cheshire Fire & Rescue – delivering tyre safety education and awareness initiatives.
• Paul Clarke, Cambridgeshire Fire & Rescue – integrating road safety across community outreach and fire service campaigns.

Education, Advocacy and Public Engagement

• Sophie Lyden, FreshDrivers – award-winning campaigner using social media to engage new drivers.
• Heidi Duffy MBE, NYRF & Shiny Side Up – motorcycling safety specialist with national impact.
• Fay Cannon, Warwickshire Road Safety Partnership – leading joint interventions to halve serious road injuries by 2030.

Business and Technology

• Richard Stowe, Verifleet – applying AI to grey fleet safety and compliance management.
• Morgan Jamison, Halfords – spearheading national tyre care campaigns across the retail network.

National Leadership and Expertise

• Anne-Marie Penny, National Highways – advancing Driving for Better Business across UK employers.
• Becky Guy, RoSPA – presenting a case for a coordinated National Accident Prevention Strategy.
• Tony Crook, Lancashire County Council – shaping local strategy and partnership delivery.
• Simon McGrath, National Caravan Council – promoting safe travel across the leisure vehicle sector.

Awards to Be Announced in Advance of the Event

Although the award entry period closed on 30 April, winners will be notified ahead of the event and recognised on the day for their contributions to tyre safety and wider road risk reduction.

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Tagged with: TyreSafe 2025, tyre safety, road safety, fleet safety, grey fleet, NPCC, UKROEd, Verifleet, Driving for Better Business, tyre awareness, road policing, EV safety, public engagement

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