Chris Follows, operations director at International Tyres and Trading Limited, is preparing to climb Yr Wyddfa, also known as Snowdon, during August 2026. The 1,085-metre trek will raise funds for The Albion Foundation and its community programmes covering health, education, inclusion and wellbeing.
The fundraising effort will support the Foundation’s work with participants across Sandwell and neighbouring communities.
International Tyres is based in Rowley Regis, close to West Bromwich Albion’s home at The Hawthorns. The company is also a member of The Albion Foundation’s Patrons Club.
When the partnership was announced, Follows said the company wanted to “have a positive impact on our local area and its people”.
The company said every contribution to the Snowdon challenge would help the Foundation continue delivering its community activities.
The trek follows other work between International Tyres and the Foundation. This has included a work-experience placement giving a local student exposure to several departments within the tyre wholesaler.
International Tyres has also continued to strengthen its trade-facing workforce. Tyre News recently reported on the appointments of Joanna James and Paula Latcham as area sales managers.
That followed the recruitment of William Farrow as business development manager, supporting the company’s UK customer network.
Although the climb sits outside International Tyres’ core wholesale operations, it reflects the role tyre businesses can play within their local communities.
Other companies across the sector have also supported fundraising through staff participation, sponsorship and practical resources. Recent examples include Bridgestone’s support for Sporting Bears and New Bridgegate Tyres’ involvement in a tyre-flipping charity challenge.
Tagged with: Chris Follows, International Tyres, Snowdon charity trek, Yr Wyddfa, The Albion Foundation, tyre wholesale, truck tyres, community fundraising, Sandwell charities, tyre industry people
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