International Tyres Names William Farrow as BDM

International Tyres has appointed William Farrow as business development manager, adding further sales experience to its UK trade team. Farrow joins with a background across automotive, tobacco and tyre sector sales, most recently with ATS, and will be introduced to the company’s customers and suppliers over the coming weeks.

A trade-facing appointment

The appointment gives International Tyres another customer-facing sales lead as wholesalers and distributors compete on service, availability and trade relationships. The company said Farrow brings “a wealth of sales experience” and a proven record in business development.

International Tyres said it was “delighted to have him on board” and looked forward to introducing him to customers and suppliers in the months ahead.

Following the wind down of ATS Euromaster I'm excited to announce that I have now joined International Tyres and Trading Limited as a Business Development Manager covering the middle of the UK. Working with fantastic manufacturers to provide a seamless customer journey and the ultimate fitment this is an exciting opportunity for me to bring my knowledge of fleet and service to the HGV Wholesale market and help support both local independent and national service providers whilst further expanding on my industry knowledge in the wonderful world of tyres. Thankyou to Rich Allen for the opportunity to join such a fantastic and welcoming team and for all my former colleagues at ATS who I wish nothing but the best for the future and hope our paths may cross again. - William Farrow, Business Development Manager, International Tyres and Trading Limited

Why the move matters

The timing is relevant for the wider tyre trade because experienced sales staff remain in demand across wholesale, retail and fast-fit channels. Tyre News recently reported that International Tyres had also appointed Daniel Koumi as business development manager, pointing to a broader strengthening of its sales operation.

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Tagged with: International Tyres, William Farrow, business development manager, tyre wholesale, tyre distribution, tyre sales, ATS, tyre trade, UK tyre industry, tyre retail

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