Cambrian Tyres, has announced a new partnership with Brandon Powersports to enhance the presence of the Kenda motorcycle tyre brand in the UK market.
This new collaboration will give Brandon Powersports’ trade customers full access to Kenda’s complete range of motorcycle and scooter tyres, including inner tubes. The distribution agreement is expected to improve both the availability and visibility of the Kenda brand nationwide, reinforcing its position as a fast-growing player in the UK motorcycle tyre sector.
Richard Hemingway, Business Development Manager at Cambrian Tyres, highlighted the value of the partnership:
“This is a really positive step forward for the Kenda brand. We believe Kenda is currently the fastest-growing motorcycle tyre brand in the UK, and this partnership with Brandon Powersports will only help to accelerate that momentum by reaching a wider base of trade customers. We also see a great deal of synergy between our two long-standing, independent, family owned companies with very similar values.”
Brandon Powersports, known for its expertise in motorcycle hard parts, sees the move as a strategic addition to its growing portfolio.
Hamish Brandon, Managing Director of Brandon Powersports, said:
“We’re excited to be working with Cambrian Tyres to bring the full Kenda range to our trade network.
As a company we only offer quality products, the Kenda product line fits perfectly within our current portfolio and reinforces our mission to provide premium, performance-driven solutions to the UK motorcycle market.
We want to establish long term relationships with our customers and suppliers. We see this Kenda partnership with Cambrian as the tip of the iceberg. Many more opportunities to work together lie ahead and we look forward to a long and successful partnership.”
From launch, Brandon’s trade customers will be able to access the full Kenda range via the company’s online portal and telesales team, along with the latest Kenda UK brochure.
This marks a strategic development for both companies and underlines a shared focus on supplying high-quality, reliable products while expanding their reach within the UK motorcycle industry.
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