International wholesaler Bohnenkamp SE used Agritechnica 2025 in Hanover to underline a service-first approach to tyres and wheels that runs from specification to aftersales support. On Hall 4, Stand C22, the company framed itself as a partner to dealers and workshops through technical advice, data, training and on-stand demonstrations, with a particular focus on IF and VF agricultural solutions.
Bohnenkamp positions service as a core product, not an add-on. More than 100 sales and aftersales specialists handle enquiries across tyres, wheels and applications. “We take a holistic approach so customers can expect reliable quality, fast availability and support based on partnership, from practical advice to secure and reliable data,” said Thomas Pott, General Sales Manager at Bohnenkamp SE.
At the show the company unveiled the 12th edition of its agricultural catalogue. The 440-plus page reference blends technical data with practical tips and expert contributions. A significantly expanded tyre guide now runs to about 90 pages covering soil protection and in-use optimisation. New sections include tyre pressure control systems and extended service pages to help with selection, efficiency, safety and sustainability in daily work.
Beyond tractor and trailer fitments, Bohnenkamp highlighted tyres and wheels for trucks, transport and small machines used in yard work and lawn care. “Growing businesses are taking on more landscaping tasks and running a wider mix of vehicles. Tyres increasingly make the difference in effective performance across changing surfaces,” said Heiko Holthaus, Business Unit Manager Agriculture.
Field demonstrations centred on IF and VF casings that lower ground pressure, cut fuel use and support sustainable farming in practice. Bohnenkamp has pushed the technology for tractors and, more recently, towed implements. A large presentation wall paired VF complete wheels with a realistic vehicle combination to show how the systems work and where the efficiency gains arise.
The company’s 360-degree offer extends into training and talent development. As part of Werkstatt Live, Bohnenkamp collaborated with machinery makers and vocational schools. Trainees mounted modern wheels on stand to demonstrate safe procedures and correct pressure practices. New courses planned for 2026 will target dealer and workshop needs, from basics and tyre pressure systems to legal requirements.
Bohnenkamp’s service framing lands amid a busy period for the wholesaler. Recent Tyre News reporting shows the group expanding its portfolio for transport with Sailun Pro EcoPoint³, exclusive Rovelo truck tyres and the TURON TrailerMove 201, which strengthens its mixed-duty offer for dealers and fleets. The business also continues to build its European footprint, including the announced acquisition of French wholesaler Copadex that is expected to complete by the end of 2025, subject to customary conditions.
Tagged with: Bohnenkamp, Agritechnica 2025, agricultural tyres, VF tyres, IF tyres, tyre pressure systems, dealer training, tyre wholesale, catalogue, soil protection
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