In the latest episode of the EV Café podcast, hosts Paul Kirby and John Curtis sit down with Gunnlaugur “G” Erlendsson, founder and CEO of ENSO Tyres, to explore how EV-specific tyres can improve efficiency and help tackle microplastic pollution.
Erlendsson shares how ENSO’s products deliver up to 10% more range, last 35% longer, and emit significantly fewer tyre particulates, a growing concern in clean mobility debates.
The conversation covers:
▪ The origins of ENSO and its B Corp mission
▪ Partnerships with Uber and fleet providers
▪ The launch of ENSO’s direct-to-driver premium tyre range
▪ The case for tyres in the push toward Net Zero
The episode is available to stream or download now via Spotify, Apple Podcasts, and YouTube.
Links are provided on the EV Café website: https://www.evcafe.org/podcast-episodes/getting-tyre-sustainability-and-cost-back-on-track-with-enso
EV-specific tyres are becoming a key performance differentiator, especially as regulations spotlight non-exhaust emissions. ENSO’s CEO offers timely insights into how product design, business models, and partnerships can support both cost savings and sustainability for EV operators and fleets.
Tagged with: EV tyres, ENSO, tyre pollution, EV Café, podcast, fleet tyres, EV performance, B Corp, Uber, tyre sustainability
Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.
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