Michelin has once again been named the world’s most valuable and strongest tyre brand, according to the Tyres 25 2025 report from Brand Finance. The French manufacturer increased its brand value by 11% to USD8.8 billion, also earning the highest Brand Strength Index (BSI) score in the sector at 92.6 out of 100. This marks the brand's eighth year at the top and ranks it 15th among all brands globally.
Michelin’s leadership is underpinned by near-universal brand familiarity and trust. Despite challenges in price-sensitive markets, its reputation for quality and innovation remains a key differentiator in an increasingly competitive landscape.
Bridgestone maintained its position as the second most valuable tyre brand, rising 8% to USD8.3 billion. Its performance is bolstered by success in North America and strategic investment in electric vehicle (EV) tyres.
Continental Tires ranked third, with a brand value of USD3.9 billion—a 16% year-on-year decline. The drop reflects weaker financial performance in 2024 and lower brand strength scores in the US market.
Goodyear held fourth place with a brand value of USD2.3 billion, and also claimed the second-highest brand strength rating at 88.0. Dunlop followed at fifth with USD2.0 billion. Pirelli, ranked sixth with USD1.9 billion, posted a brand strength score of 72.6, placing it just inside the top 10 strongest brands.
Hankook (USD1.7 billion) and Yokohama (USD1.5 billion) took seventh and eighth place, respectively. Yokohama saw a 23% rise in brand value—making it the fastest-growing brand within the top 10—supported by strong consumer sales and profitability. Giti, based in Singapore, claimed the ninth spot at USD1.1 billion.
Sailun made history as the first Chinese brand to enter the global top 10, reaching tenth place with a 13% increase to USD905 million. This marks a significant shift in the global tyre landscape, reflecting the growing international reach and competitiveness of Chinese manufacturers.
In the brand strength category, Michelin again ranked first, followed by Goodyear (88.0) and India’s MRF (83.5). Other high scorers included Yokohama (78.6), Bridgestone (76.6), and Hankook (76.0). Giti and Ceat also placed in the top 10 for strength, reflecting the growing influence of Asian brands.
Despite stagnation in the broader automotive industry, the total value of the world’s top 25 tyre brands rose 5% to USD38.8 billion. Growth is being driven by:
Commenting on the findings, Lorenzo Coruzzi, Director at Brand Finance, said: “Brands that adapt quickly to evolving technologies and shifting global markets are best positioned for future success.”
Nokian Tyres was the fastest-growing brand overall, rising 31% to USD343 million, though it remains outside the top 10.
This year's Brand Finance rankings illustrate how tyre brands are adapting to industry transformation driven by EVs, smart technologies, and environmental pressures. Sailun’s entry into the top 10, alongside growth from Yokohama and Giti, signals increasing competition from Asia’s manufacturers. As electrification alters tyre demands—from load handling to rolling resistance, brands that pivot early with differentiated products and global strategies will likely lead the next wave of sector growth.
Tagged with: Michelin, Sailun, Bridgestone, Continental, Goodyear, Pirelli, Yokohama, Hankook, Dunlop, EV tyres, tyre brand rankings, smart tyres, Brand Finance, tyre market 2025
Sign up for our weekly briefing on key developments across the sector.
