Hubtrac has launched 10 new tread patterns tailored to European fleets at this year’s Autopromotec exhibition in Bologna. The showcase, staged at Hall 20 – Stand E 38, marked the brand’s most significant display to date, doubling the footprint of its previous European appearance at Tire Cologne in 2024.
The new tyres, developed through the company’s regional R&D base in Germany, were presented alongside a visually prominent stand featuring open-access product displays and large-scale brand visuals. The presentation drew high visitor turnout and a reported rise in commercial interest from both distributors and fleet operators.
Hubtrac says the new range reflects its longstanding regional commitment, guided by its philosophy: “Europe is Home.” The launch builds on the company’s broader localisation strategy, which includes:
▪ Manufacturing in Serbia and Thailand, with production lines built to meet EU compliance
▪ An R&D facility in Germany supporting localised design and performance tuning
▪ Expanding service teams and warehousing within key EU markets for faster delivery
The new products have been engineered to meet a wide range of road and regulatory conditions across Europe, with performance ratings placing several in the eco-incentive eligible bracket.
Six of the newly launched products achieve B-B-A ratings for rolling resistance, wet grip, and noise, performance indicators that can support subsidy eligibility in countries such as Germany. The full range includes patterns for long-haul, mixed-use, city bus, and coach applications:
Track record of European engagement
Hubtrac has steadily increased its visibility in Europe through repeated trade fair participation. The brand’s year-on-year growth in stand size and product portfolio reflects not only its commercial ambitions but also its maturing reputation among regional distributors and fleet customers.
The Bologna launch was seen by the company as both a commercial opportunity and a public reaffirmation of its commitment to the region. Its leadership cites more than 25 years of combined industry experience as a foundation for sustained growth.
Hubtrac’s approach to regional integration, combining European R&D, Serbian production, and local warehousing, is consistent with a growing industry shift towards decentralised tyre development. As regulatory and operational demands vary across markets, brands that invest in proximity to their end-users gain an advantage in performance tuning, logistics, and trust. Hubtrac’s Autopromotec showing reinforces this pattern: localisation is no longer optional, it’s central to global competitiveness.
Tagged with: Hubtrac, Autopromotec 2025, commercial tyres, EU tyre labelling, rolling resistance, R&D Germany, Serbia tyre production, fleet tyres, tyre exhibitions
Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.
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