Bridgestone’s latest consumer survey suggests EV enthusiasm in the UK is stalling. While most drivers still plan to switch within five years, a growing minority say they never will—underscoring the hurdles tyre makers, car brands and policymakers must clear to accelerate electrification.
Bridgestone argues that appropriate tyres can ease day-to-day EV anxieties. The company’s ENLITEN® technology appears across its ‘EV Ready’ line-up, including the Turanza 6.
▪ Lower rolling resistance to help extend driving range
▪ High wet-grip rating for confident stopping distances
▪ Reinforced construction to carry extra EV weight and torque
With EV demand softening and a 2035 UK sales deadline for new petrol and diesel cars, tyre performance is one part of a much wider infrastructure and affordability puzzle. Bridgestone’s data highlights the need for:
Tyre makers are increasingly adapting tread patterns, compounds and casing designs to manage EV weight, instant torque and low-noise targets. Bridgestone’s ‘EV Ready’ strategy mirrors a broader move towards adaptable platforms that suit both electric and combustion cars, helping manufacturers ride out uneven EV demand while preparing for a fully electrified future.
Tagged with: Bridgestone, electric vehicles, EV tyres, charging infrastructure, Turanza 6 ENLITEN, UK motorists, EV adoption
Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.
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