Yokohama-ATG’s July update reveals a three-pronged growth story: a high-profile Canadian trade-show debut for its VF agriculture line-up, field performance gains in European forestry, and a freshly redesigned corporate website aimed at faster product discovery.
Yokohama-ATG’s Alliance brand exhibited at Ag in Motion 2025, Canada’s largest farm show, presenting the Agristar II series and several VF (Very High Flexion) patterns, including Agriflex+ 377 XT, 381 and 389 XT. VF technology lets growers carry identical loads at roughly 40 % lower inflation pressure, cutting soil compaction and fuel burn.
To sweeten the offer, Alliance introduced a one-year assurance pledge on Agristar II tyres for the Canadian market, underscoring the brand’s push to win original-equipment and replacement business in a tight farm-inputs climate.
In July’s #GroundStoriesUnfiltered instalment, field-service expert Gerrit Vinkers detailed customer trials on soft sand in south-west France and swampy woodland in north-east Netherlands. Machines fitted with Alliance Forestar III 644 tyres reported stronger traction, flotation and puncture resistance, even on boogie tracks. One end user commented:
“The tyre performs excellently with great traction, flotation and stability, and the value for money with Alliance Forestar III 644 is unmatched.”
Such feedback, Yokohama-ATG notes, validates its strategy of hands-on support where margins are tight and downtime costly.
Yokohama-ATG also launched a redesigned website, promising a “seamless, secure and modern” product search journey. Visitors can now cross-filter by application, load index and size, while the site’s responsive design improves speed on mobile devices.
Read the July Update here: https://www.linkedin.com/pulse/breaking-new-grounds-yokohama-atg-zhdnc/
Tagged with: Yokohama ATG, Alliance Agristar II, VF agriculture tyres, Alliance Forestar III 644, Ag in Motion, Canadian farm expo, forestry tyres
Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.
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