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NEXEN TIRE to supply N’FERA Supreme S tyres as OE for Kia EV4, enhancing its EV-focused portfolio.
Prometeon launches its own-branded Serie 02 tyres at Transport Logistic 2025 in Munich.
This week saw tyre launches, EU action on dumping, and a renewed focus on sustainability.
Davanti unveils off-road, UHP, and European-made tyre updates at Autopromotec 2025.
NEXEN TIRE debuts a branded retail site in France, supporting its strategic push for European market visibility.
Hankook Tire signs three-year title sponsorship with Saudi club Al-Ittihad to grow brand in Middle East.