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The programme covers renewable alternatives, end-of-life tyre recovery and technologies designed to reduce tyre weight and rolling resistance.
Around the Bead follows a giant mining tyre from Thai rubber trees to final mine-site installation.
This week the Future Tyre Industry Hub explored developments across manufacturing, sustainability, connected fleets, corporate leadership and commercial distribution.
Continental will build a wind farm near Korbach to supply renewable power directly to tyre production.
Leon Chen will lead Hubtrac’s European PCR development as the brand expands beyond commercial tyres.
Pirelli has confirmed Marco Tronchetti Provera as executive chairman and Andrea Casaluci as CEO.