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TyreSafe boosts UK tyre safety through partnerships with Ring Automotive, NFU Mutual, Pro-Align, and fire services in 2025.
Pirelli has equipped the McLaren Artura with its advanced Cyber Tyre system, marking a key step in the application of smart sensor technology to ultra-high-performance vehicles.
Michelin, long known for its tyre manufacturing heritage, is reinforcing its software-led business model by partnering with Thales to protect and monetise its growing portfolio of tyre simulation software.
Sumitomo Rubber Industries receives EU approval to acquire Dunlop tyre brand rights from Goodyear, closing expected by May 2025.
Nexen wins 2025 Green Good Design Awards for N’FERA Sport R and N’Blue 4 Season 2, recognised for sustainable tyre performance.
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