ADR UK, known for axle, brake and suspension systems, has acquired The British Rubber Company—a 98‑year‑old distributor of agricultural tyres. Together, they’ve signed an exclusive agreement with Tianli Tyres, the global off‑road tyre brand of ZC Rubber. BRC’s three years of proven Tianli sales and client feedback laid the groundwork for this country‑wide collaboration.
Following a trial on vintage tractor tyres, Collins Earthworks rolled out Tianli across tractors, dump trucks, loaders, rollers, trailers and soil‑stabilisers. Tom Card, MD of BRC, highlights the brand’s:
He states that these tyres “out‑perform other leading brands” across multiple applications.
Workshop Manager at Collins Earthworks, Josh Doherty, confirms that after a year of use they've seen:
Further evaluation of downtime, tyre longevity and operator feedback is ongoing through a joint initiative between Collins and BRC.
With ADR Tyremart UK MD Pawel Tomczak, the collaboration seeks to strengthen distribution in both agricultural and construction machinery sectors. He emphasises ADR's OEM support experience, predicting the partnership will bring “smarter, stronger, and more efficient tyre solutions” to UK machinery manufacturers.
This partnership underlines growing demand for robust, versatile off‑road tyres. Standardising on durable radials with strong guarantees can aid fleet managers’ cost control and operational efficiency. As OEM support and after‑sales cover matters more in construction and agri sectors, collaborations like this one provide a template for integrating performance, value and backed service under one supply chain.
Tagged with: ADR UK, Tianli tyres, ZC Rubber, BRC, Collins Earthworks, off‑road machinery, construction tyres, agricultural tyres, cost savings, radial tyres
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