Eden Tyres & Servicing Acquires Four ex-ATS Branches

Eden Tyres & Servicing has purchased four former ATS branches in Kettering, Lichfield, Market Harborough and Rugeley, lifting its UK retail network to 29 locations. The family-run garage group says the sites will be rebranded and upgraded in the coming weeks, with recruitment under way ahead of phased reopenings. The additions follow a year of recognition for the business, including TyreSafe’s 2025 Independent Retailer of the Year award. Tyrepress+1

Eden Tyres & Servicing (ETS) said the four sites will be transformed to its current operating model, with workshop modernisation, refreshed equipment and customer areas as part of the plan. “In the coming weeks, each site will be fully rebranded and upgraded to match our high standards… Best of all, reopening these sites also means bringing new jobs to the local area and we’re actively recruiting for all roles ready for opening in the months ahead,” said Jim Nicholls, Managing Director at Eden Tyres & Servicing.

Locations and network size

• New branches: Kettering, Lichfield, Market Harborough, Rugeley.
• Total footprint: 29 retail sites across the UK.

Operational plans and timelines

ETS will rebrand and refit the four branches before reopening, aligning them with existing processes, equipment standards and customer facilities. The business confirmed active hiring across roles in advance of the launches.

“Taking on four sites at once is a big step for us, but we’re confident our formula works and have an experienced team working hard to get each branch up to our high standards. This marks the most significant expansion in our history and is an exciting moment for both our team and our customers. I’m pleased these acquisitions are now over the line and look forward to seeing them transformed into Eden Tyres & Servicing garages.” — Matt Eden, CEO.

Recent track record

• ETS was named TyreSafe’s Independent Retailer of the Year 2025, reflecting its consumer education and safety work. Tyre News covered the full list of winners.
• Earlier this summer, Eden Tyres Oakham earned Bridgestone e-CENTRE status for sustainability and operations, indicating a broader upgrade programme across the network.

Service proposition

All four sites will join the Castrol SERVICE network upon reopening, aligning with ETS’s wider participation in the programme for independently audited servicing standards.

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Tagged with: Eden Tyres & Servicing, ATS Euromaster branches, UK tyre retail, garage network expansion, Castrol Service, TyreSafe 2025 awards, Kettering garage, Lichfield garage, Market Harborough garage, Rugeley garage, tyre servicing UK, workshop rebrand

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