Davanti Tyres Returns to Autopromotec with New UHP Launch and Expanded Line-up
Davanti Tyres will mark its 10th anniversary at Autopromotec 2025 by introducing its first European-produced ultra-high performance (UHP) tyre — the Protoura Sport Evo — at the international automotive aftermarket exhibition in Bologna this May.
Autopromotec, one of Europe’s leading aftermarket trade events, runs from 21st to 24th May and offers a strategic platform for Davanti to present both flagship and new product developments across its portfolio. The UK-based tyre manufacturer will also showcase new models from its recently launched sister brand, Envoy Tyres.
The highlight of Davanti’s exhibit is the launch of the Protoura Sport Evo, its first UHP tyre produced in Europe. Engineered to meet the demands of performance-oriented drivers, the Evo version builds on the legacy of the original Protoura Sport by delivering enhanced grip, responsiveness and road control.
This marks a manufacturing milestone for Davanti, as it expands its production footprint within Europe for faster supply and greater regional relevance.
Visitors to Hall 20, Stand A66 will also find a cross-section of Davanti’s passenger, performance, and commercial vehicle tyres, including:
■ Ecoura HP1 – a high-performance summer tyre designed for balanced efficiency and handling
■ Terratoura M/T – an off-road tyre for all-terrain applications
■ Alltoura 4-Seasons – a year-round option for passenger cars in variable climates
■ Protoura Race – Davanti’s track tyre for motorsport and high-speed performance
Davanti’s stand will also feature Envoy Tyres, a value-focused sub-brand targeting cost-conscious customers without compromising on reliability.
The Envoy range includes:
■ Aterna – a fuel-efficient passenger car tyre with low road noise
■ Motiva UHP – a high-grip tyre for performance driving
■ Tordera H/T – designed for SUV highway comfort and stability
■ Vertra – a summer van tyre built for durability and heavy-duty use
Two new all-season Envoy models will also be previewed ahead of their official launch later in 2025.
Tagged with: Davanti Tyres, Protoura Sport Evo, European tyre manufacturing, Autopromotec 2025, UHP tyres, Envoy Tyres, performance tyres, commercial tyres, all-season tyres, value tyre brands
Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.
About Tyre News Media:
Tyre News Media is an independent, digital-first news platform for the tyre industry, connecting brands with a focused trade audience across the UK, Europe and international tyre markets.
Our coverage spans sustainability, innovation, regulation, product launches, OE wins, ESG strategies, fleet trends and wider market developments, giving the trade a clear view of what is happening and why it matters.
Subscription-free, paperless and easy to access, Tyre News Media is built for how the industry reads, shares and engages with news today. This open-access approach helps us reach one of the largest online tyre trade readerships in the sector.
For advertisers, Tyre News Media offers a direct route to manufacturers, wholesalers, retailers, fleet operators, recycling businesses, service providers and decision-makers across the industry.
Advertising options include display campaigns, sponsored content, newsletter promotion and tailored campaign packages. Campaigns can be tracked and reported, helping marketing teams measure performance and understand the value of their spend.
To discuss advertising opportunities with Tyre News Media, contact us today >
.png)
.png)
.png)
.jpg)
.jpg)