Innovation & Technology

Davanti to Unveil First European-Made UHP Tyre at Autopromotec 2025

Published:
May 7, 2025 12:04 PM
Author:
Oliver Henderson
Davanti Tyres Launches Protoura Sport Evo at Autopromotec Bologna. | Image: Davanti Tyres

Davanti Tyres Returns to Autopromotec with New UHP Launch and Expanded Line-up

Davanti Tyres will mark its 10th anniversary at Autopromotec 2025 by introducing its first European-produced ultra-high performance (UHP) tyre — the Protoura Sport Evo — at the international automotive aftermarket exhibition in Bologna this May.

Autopromotec, one of Europe’s leading aftermarket trade events, runs from 21st to 24th May and offers a strategic platform for Davanti to present both flagship and new product developments across its portfolio. The UK-based tyre manufacturer will also showcase new models from its recently launched sister brand, Envoy Tyres.

Protoura Sport Evo: European Manufacturing Milestone

The highlight of Davanti’s exhibit is the launch of the Protoura Sport Evo, its first UHP tyre produced in Europe. Engineered to meet the demands of performance-oriented drivers, the Evo version builds on the legacy of the original Protoura Sport by delivering enhanced grip, responsiveness and road control.

This marks a manufacturing milestone for Davanti, as it expands its production footprint within Europe for faster supply and greater regional relevance.

Full Range on Display: From Road to Track to Terrain

Visitors to Hall 20, Stand A66 will also find a cross-section of Davanti’s passenger, performance, and commercial vehicle tyres, including:

Ecoura HP1 – a high-performance summer tyre designed for balanced efficiency and handling
Terratoura M/T – an off-road tyre for all-terrain applications
Alltoura 4-Seasons – a year-round option for passenger cars in variable climates
Protoura Race – Davanti’s track tyre for motorsport and high-speed performance

Envoy Tyres Makes Trade Show Debut

Davanti’s stand will also feature Envoy Tyres, a value-focused sub-brand targeting cost-conscious customers without compromising on reliability.

The Envoy range includes:
Aterna – a fuel-efficient passenger car tyre with low road noise
Motiva UHP – a high-grip tyre for performance driving
Tordera H/T – designed for SUV highway comfort and stability
Vertra – a summer van tyre built for durability and heavy-duty use

Two new all-season Envoy models will also be previewed ahead of their official launch later in 2025.

Tagged with: Davanti Tyres, Protoura Sport Evo, European tyre manufacturing, Autopromotec 2025, UHP tyres, Envoy Tyres, performance tyres, commercial tyres, all-season tyres, value tyre brands

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