August 2025 Briefing Is Live

The August 2025 Briefing compiles all our August coverage in a single page, updated live as stories land.

Linglong Tire Extends Real Madrid Global Partner Deal for 2025/26

Linglong Tire remains Real Madrid’s global tyre partner for 2025/26, supporting LED, media and hospitality rights at the Bernabéu.

China Updates Rules for Tire CCC Certification

China revises CCC tyre certification rules following GB standard updates, effective from June 2025.

Linglong Tire Extends Chelsea FC Global Partnership

Thai Regulators Temporarily Suspend Prinx Chengshan Plant Pending Compliance Review

Thailand’s Industrial Estate Authority (IEAT) has ordered Prinx Chengshan’s Chon Buri tyre plant to halt production over missing TIS marks, mis-labelling and waste-handling violations.

BTMA Unveils Future-Focused Brand Identity

BTMA rebrand positions the UK tyre trade body for a tech-driven, sustainable and competitive mobility era.