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MAXAM Tire appoints Chris Rhoades to lead northern sales across its specialty tyre aftermarket business.
Continental says digital tyre monitoring can help EU fleets reduce downtime, fuel waste and safety risk.
Goodyear’s Fast Is In Us campaign puts Eagle tyres at the centre of its global performance marketing.
CEAT is building a more local European operating model to support tyre growth across core regional markets.
TIA Agri will stock Goodyear Farm Tires for UK and Irish agricultural dealers, with next-day delivery.
EU duties on Chinese car and light vehicle tyres could reshape pricing, sourcing and brand competition.
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