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Tyre News Media has introduced Sector Sponsorship across all ten editorial categories, giving one exclusive sponsor per category on a digital-only platform. Alongside this, standard display runs on a transparent Share of Voice (SOV) model rather than fixed impressions. With final site integrations completing soon, early-bird bookings are now open; prospective partners can email info@tyrenews.co.uk to secure dates and rates.
“Our Sector Sponsorship is intentionally exclusive, while Share of Voice powers the rest of our display. It’s simple for buyers and respectful of readers,”
Instead of promising a static impression number, Tyre News sells SOV a percentage of eligible ad opportunities over time. When readership rises, delivery scales automatically. This model applies to run-of-site display (e.g., leaderboards and MPUs) and can be tailored by category as Category Display (SOV) when exclusivity isn’t required. Current placement details are listed on the Advertising & Sponsorship page.
Being digital-only allows Tyre News to combine exclusive Sector Sponsorship for deep category alignment with efficient SOV pacing for display, delivering steady frequency, faster load times and clear labelling that readers trust.
Tagged: sector sponsorship, category sponsorship, share of voice, SOV, Partner Insights, digital advertising, early-bird rates, category exclusivity, UK tyre industry, B2B media, newsletter masthead