Partner Insights

Nokian Tyres Q2 2025: Operating Profit Up 31% as Regional Sales Strengthen

Published:
July 18, 2025
Author:
James Lockwood
Nokian trims costs, boosts margin in second-quarter 2025.

Nokian Tyres has delivered its first meaningful rebound since last year’s earnings miss, posting a 31 per cent jump in second-quarter operating profit and renewed growth across all regions. The turnaround follows price corrections, tighter cost control and the initial benefits of its new Romanian plant.

Q2 2025 highlights

Net sales: €343.7 m, up 6.9 % year-on-year on comparable currencies.
Segments operating profit: €26.3 m (7.7 % margin) versus €20.1 m (6.2 %) a year ago.
EBITDA: €57.2 m, an 22 % improvement from €46.8 m.
Share price reaction: +11.8 % to €7.28 on 18 July.

Americas spearhead regional growth

Sales in the Americas climbed 13 %, outpacing Other Europe (+7 %) and the Nordics (+4 %), as dealers replenished stocks ahead of the winter season and absorbed new tariffs through price adjustments.

Passenger Car Tyres out-perform

Passenger Car Tyres led the charge with €206.2 m revenue (+11 %) and a profit more than doubling to €15.9 m, thanks to higher volumes and lower manufacturing costs. Heavy Tyres revenue inched up to €60.8 m, but margin slipped on an unfavourable mix, while Vianor retail held steady.

Investment peak behind the company

Capital spending fell to €37.7 m, down from €89.2 m, signalling an end to the €800 m 2023-25 investment phase. The new Romanian factory is ramping steadily and is expected to secure about €100 m in state aid from next year, easing cash requirements.

Tariff headwind in North America

A 25 % US import tariff on passenger and light-truck tyres has been in force since 3 May 2025. Nokian is reallocating production, adjusting inventory and passing on extra costs where possible, but the full impact will unfold over coming quarters.

Management changes to sharpen commercial focus

From 1 September 2025, Christopher Ostrander becomes SVP Passenger Car Tyres, North America; Lauri Halme takes charge of Vianor; and Tron Gulbrandsen will head Passenger Car Tyres in the Nordics—moves aimed at deepening local market expertise.

Tagged with: Nokian Tyres, Q2 2025 earnings, tyre tariffs, Romanian tyre plant, passenger car tyres, Americas tyre market, sustainable tyre manufacturing

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