LAMMA 2026 opens at the NEC, Birmingham on Wednesday 14 January and Thursday 15 January, bringing the UK’s farm machinery community together under one roof. The organisers call it “the UK’s premier farm machinery show,” with doors open 8:00–18:00 on day one and 8:00–16:30 on day two. For readers focused on tyres, wheels and running gear, this field guide highlights who is exhibiting, where to find them, and what to ask when you get there.
Alliance Tire Europe (Hall 9, Stand 9.650) anchors the ag-tyre conversation with the Alliance, Galaxy and Primex portfolios (now under Yokohama-ATG) spanning tractors, flotation, forestry and industrial. Visitors weighing up IF/VF and flotation options can also use Alliance’s recent milestones as a technical reference point. Tyre News covered the Agri Star II surpassing one million global sales and the launch of the Alliance Agriflex+ 377 XT for heavy ag machinery, useful context if you’re comparing patterns and sidewall technologies on stand.
Apollo Tyres Ltd (Hall 6, Stand 6.520) brings agricultural focus through Vredestein, expect questions on Traxion fitments and sizing for mainstream tractor models. Tyre News recently reported new Traxion sizes for CLAAS ARION 500/600, so bring your ARION axle loads and transport speeds to discuss pressures, rim widths and road-field compromises.
Ascenso Tyres (Hall 6, Stand 6.330) continues its rapid push in off-highway with value-focused tractor, implement and industrial patterns; ask about UK stockholding and lead times into spring drilling.
TVS Eurogrip (Hall 9, Stand 9.618) will highlight radial and bias options for tractors and implements, use the stand to compare carcass constructions for mixed road/field duty cycles and to check which sizes are landing in the UK ahead of spring.
Yokohama TWS (Hall 9, Stand 9.614) offers the combined Trelleborg, Mitas, Cultor and Maximo portfolio plus Interfit services. Recent Tyre News coverage of Trelleborg VF demonstrations and new product launches gives visitors a practical lens on pressure management, soil protection and road wear when shortlisting VF vs standard radials.
Kirkby Tyres Ltd (Hall 9, Stand 9.410) is a key UK distributor across agricultural, industrial and OTR tyres and wheels—use the visit to discuss pre-assembled sets, seasonal availability and emergency supply for harvest windows.
Micheldever Tyre Services (Hall 18, Stand 18.544) provides nationwide wholesale support; ask about delivery cut-offs into the Midlands and North during winter maintenance programmes, plus on-farm fitment options for fleets that need minimal downtime.
Air-Seal Products Ltd (Hall 18, Stand 18.558) focuses on sealants for agricultural, construction and OTR fleets. For trailer and telehandler duty cycles, bring your puncture log and inflation regime, matching sealant volumes to tyre cavity and bead-to-bead construction can improve first-pass fixes and reduce air loss between service intervals.
Speedways Tyres (Hall 6, Stand 6.756) adds breadth at value price points across agricultural, industrial and implement categories. Use the stand to map patterns against common UK fitments, (grassland flotation, tanker work and yard applications) and to check E-marking, ply ratings and load indices for road legality on farm-to-market runs.
Brocks Wheel & Tyre (Hall 9, Stand 9.550) specialises in assemblies, from wide rims and row-crop sets to flotation setups. Arrive with tractor model, implement widths and preferred tramlines to specify track widths and rolling circumference pairs correctly.
The British Rubber Company (Hall 9, Stand 9.760) covers tyres, wheels and workshop consumables, useful for stocking the essentials before spring.
Rotowheel and Tyre Ltd (Hall 6, Stand 6.350) designs bespoke rims and complete assemblies; ideal if you’re juggling clearance, steering lock and soil protection on high-horsepower units.
Xiamen Sunrise Group / SRW Wheel Group (Stand TBC) manufactures agricultural and off-road steel wheels, note lead times and finish options if you’re rebuilding sets over winter.
BPW Ltd (Hall 18, Stand 18.570) showcases trailer axles and AGRO Turn steering solutions, pair your tyre choice with suspension settings to keep scrub and heat in check on road hauls.
Granning Axles and Suspension Ltd (Hall 7, Stand 7.764) offers custom axle and suspension builds and rebuild services; confirm load data, drawbar weights and tyre rolling radii to avoid mismatch.
Totalkare (Hall 18, Stand 530) brings workshop lifting, tyre changers and wheel dollies, handy for modern IF/VF tyres on larger rims.
Trakjak Ltd (Stand TBC) focuses on tractor wheel-changing jacks and safety stands; review your on-farm procedures against HSE guidance for tyre removal and inflation to reduce risk during peak-season maintenance.
Doors open 08:00 both days, until 18:00 on Wednesday and 16:30 on Thursday—so early entries can beat the mid-morning rush and leave more time for technical discussions on pressure calculators, rim profiles and axle geometry at the stands listed.
LAMMA’s concentrated tyre and wheel line-up lets visitors compare VF versus standard radials, flotation choices, and complete wheel-and-axle solutions in one visit. As one organiser’s note puts it, LAMMA exists to connect farmers and contractors with companies offering “cutting-edge agricultural machinery, technology and equipment”, and that breadth applies equally to tyres, wheels and running gear. Bring machine specs, load cases and transport distances; leave with a shortlist you can action before spring work starts.
Visitor registration is open. Book your free LAMMA 2026 tickets here: https://eventdata.uk/Forms/Form.aspx?FormRef=LAM16Visitor&trackingcode=LAMMAwebsiteregform&utm_source=web&utm_medium=button
Tagged with: LAMMA 2026, agricultural tyres, VF tyres, flotation tyres, wheel rims, axle suspension, tyre sealant, tyre wholesale, farm trailers, soil compaction
Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.
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