Yokohama-ATG’s Alliance brand marks major achievement for Agri Star II as it tops one million units sold worldwide, just five years after launch.
In a significant achievement for the agricultural tyre market, Yokohama-ATG’s Alliance brand has announced that global sales of its Agri Star II tyre have surpassed one million units. The milestone comes just five years after the tyre’s launch in 2020 and highlights its fast-growing popularity among farmers and agricultural professionals around the world.
Developed with a strong focus on real-world farming challenges, the Agri Star II has been recognised for its durability, traction, and overall performance—qualities that have helped secure its reputation in the competitive agri-tyre sector.
“This milestone is a testament to the trust and confidence that farmers and agricultural professionals have placed in Agri Star II,” said Angelo Noronha, President & CEO of Yokohama-ATG. “Reaching 1 million tyres sold is not just a number—it’s a reflection of the tyre’s ability to meet the real-world challenges of modern farming.”
At the heart of the Agri Star II’s appeal is its patented Stratified Layer Technology (SLT)—a dual-angle lug design that maintains high traction even after 40% of tread wear. As the top tread layer wears down, the lower layer takes over, ensuring consistent grip throughout the tyre’s life.
Key benefits of the Agri Star II include:
The Agri Star II is available in a wide variety of sizes, including the newer 65 Series, and features a D speed rating—allowing performance at up to 65 km/h, making it a strong all-rounder for both field and road use.
The tyre’s success coincides with Alliance’s 70th anniversary in 2025, adding to the significance of the achievement. Over the decades, Alliance has built a reputation for producing high-performance, application-specific tyres across agriculture, forestry, and construction sectors.
“This milestone is not just about the Agri Star II - it’s about Alliance’s commitment to innovation, quality, and customer satisfaction,” Noronha added. “As we celebrate 70 years of Alliance, we remain dedicated to supporting farmers with cutting-edge tyre solutions.”
With the Agri Str II proving to be a standout performer, Alliance has confirmed plans to extend its reach into further agricultural segments this spring. The expansion will look to build on the current tyre’s momentum and provide even more fitments for today’s evolving farming needs.
Yokohama-ATG currently offers a product portfolio of more than 3,500 SKUs across 120 countries, placing it firmly among the global leaders in the off-highway tyre segment.
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