Citira has announced its entry into the United Kingdom market through the acquisition of Tyrefix, a specialist provider of on-site tyre services for off-highway vehicles. The agreement, signed today, marks a significant milestone in Citira's strategy to build a comprehensive Northern European circular tyre management operation.
Founded in 1984, Tyrefix has established itself as a nationwide leader in mobile tyre services across the United Kingdom, serving business customers in sectors where uptime, safety, and reliability are paramount. The company's service model focuses on rapid response and high-quality execution for off-highway and earthmoving machinery, minimising downtime for clients operating critical equipment.
The acquisition provides Citira with immediate access to new geographies and market sectors, whilst offering opportunities for value creation through integration with the group's existing businesses. Tyrefix's mobile service expertise and established customer base represent a strategic platform for continued expansion in the UK market.
"I am very happy to welcome Oliver, Jon, Steve, and the entire Tyrefix team to Citira," said David Boman, CEO of Citira. "Tyrefix's model is unique and has shown great success during several decades, and still has potential for growth across current and new market segments. With Oliver at the helm, I am confident that our expansion into the United Kingdom will become another success story of Citira."
Oliver Johnson, CEO of Tyrefix, expressed enthusiasm about the partnership: "Joining Citira allows Tyrefix Group to advance our already strong market position in off-highway tyre services, whilst providing additional solutions to minimise vehicle downtime. By becoming part of a larger organisation, Tyrefix Group gains access to additional resources and increased opportunities to accelerate our growth plans."
Under the terms of the agreement, Tyrefix will continue to operate under its established brand name and retain its existing management team. Oliver Johnson, alongside CFO Jon Pitman and Sales & Marketing Director Steve Bareham, will become co-owners of Citira, ensuring continuity and maintaining the company's proven operational approach.
The transaction will see investment company Literacy Capital and other minority shareholders exit their investment in Tyrefix, with completion scheduled for February.
Tyrefix's strong market position is underpinned by decades of operational excellence, an experienced leadership team, and a service-oriented culture that has earned the company a reputation for reliability amongst its customer base. The company's expertise in servicing specialist off-highway equipment complements Citira's broader vision for sustainable tyre management across Northern Europe.
The acquisition represents Citira's commitment to expanding its geographic footprint whilst maintaining focus on sectors requiring specialist tyre services and solutions that prioritise operational efficiency and sustainability.
Tagged with: Citira acquisition, Tyrefix UK, off-highway tyres, mobile tyre service, ELT compliance, circular economy, T8 exemption, tyre recovery, fleet uptime, on-site tyre repair
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