Ikon Tyres launches new budget brand and portfolio overhaul for 2026 to compete directly with Chinese imports in Russia
HiQ research finds suspension faults cause nearly 40% of UK MOT failures, with EVs and potholes adding extra strain on components.
Lanxess AG raises rubber additive prices 15–50%, squeezing tyre manufacturers already under pressure from energy costs and supply disruption.
The deal gives the tyre manufacturer visibility across global esports broadcasts and events, as it builds brand recognition among Gen Z and Gen Alpha audiences.
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