BTMA rebrand positions the UK tyre trade body for a tech-driven, sustainable and competitive mobility era.
Off-highway tyre specialist BKT renews LALIGA deal to 2028 and sponsors Spanish referees as part of a global brand strategy.
Apollo Tyres renews its sponsorship of Hungary’s DVTK for an eighth season, bolstering brand reach and funding women’s and youth football development.
Doublestar and Hadj Larbi break ground on $250m Oran tyre plant, targeting 7m units annually for African and European markets.
Bridgestone offloads closed Shenyang truck & bus tyre plant to Sailun for CNY265 m, finishing its China commercial exit.
Advance has manufactured its first PCR tyre at a new facility in Vietnam, marking a key expansion milestone.
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