First female head for Michelin Korea as Michelle Zhu takes charge

Michelle Zhu is appointed Managing Director of Michelin Korea, the company’s first female head since its 1991 launch.

NTDA Crowns 2025 Tyre Industry Awards Winners in Milton Keynes

Firestone FS592 Steer Tyre Debuts with Next‑Gen ENLITEN

Firestone’s new FS592 steer tyre brings deeper tread, wider footprint and ENLITEN casing to boost mileage, efficiency and retread value.

Linglong opens 50th-anniversary programme with London partner summit

Linglong gathered 200 distributors in London to open its 50th-anniversary programme, highlighting R&D, global growth and partner awards.

PPK tyre contract sees Prometeon maintain ForFarmers’ 160-vehicle fleet

Prometeon will supply and manage tyres for ForFarmers’ 160 HGVs under a price-per-kilometre contract, with a focus on compliance and sustainability.

Tyre News Overhauls Site Taxonomy to Speed Up Story Discovery

New category–sector–segment model delivers cleaner URLs, faster navigation and clearer sponsorship options across Tyre News.