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Online research increasingly guides tyre choice, pricing and fitting while workshops remain central to delivery.
Linglong Tire will retain matchday and digital visibility through its renewed Real Madrid partnership.
Pirelli and Kwik Fit will use the British Masters to engage motorists beyond traditional automotive events.
Sailun tyres will reach more German motorists through ATU’s nationwide retail and workshop network.
Manfred Zoni will oversee Hankook’s German sales and marketing activities following a management restructure.
Mercedes-Benz has started large-scale production of YASA-based axial-flux motors for its electric Mercedes-AMG GT.