Micheldever Tyre Services (MTS) has announced its exclusive five-year distribution agreement with Turkish tyre manufacturer Petlas Lastik Sanayi ve Ticaret A.Ş (Petlas). The partnership, set to run until 2028, will see MTS distribute Petlas' primary brand across the UK in the passenger car, 4×4 and light truck tyre segments.
The partnership will bring Petlas to MTS' list of successful mid-range brands that have been developed through its dealer programs. It will also provide added value to MTS' independent tyre dealer network by offering multiple brands and strengthening its ties with stable, quality suppliers such as Petlas.
Oğuz AY, Executive Director of International Sales and Marketing for Petlas, expressed the company's excitement for the partnership and its commitment to expanding its reach in the UK market. He stated, "With MTS's expertise and commitment to providing outstanding services to its customers, we are confident that this partnership will drive growth and success for both companies."
MTS CEO Jon Cowles shared his delight at Petlas' choice of MTS to support its brand development program in the UK replacement market. He stated, "In establishing these close and mutually supportive partnerships over a long period, it brings stability to both our staff and our loyal dealer partners, giving added confidence that they can continue to develop and sell the Petlas brand."
Petlas is the latest addition to MTS' portfolio, which has also added the Fulda and Kormoran brands in the past five years. As a product proven in Europe and the USA, with a leading market position in Turkey, Petlas is a valuable addition to MTS' exclusive brands. With its near-sourced production, MTS is well-positioned to respond quickly to customers' demands.
With Petlas' continued investment in developing its product range and marketing promotions and MTS' ability to help its customers succeed in a rapidly evolving and challenging market, the future looks bright for both companies. Cowles stated, "With its near-sourced production, we will also be well placed to respond quickly to our customers’ demands. With the continued investment Petlas makes into developing its product range and marketing promotions, partnered with Micheldever’s ability and track record of helping our customers to succeed in a rapidly evolving and challenging market, means the future looks very exciting for the both of us."
