ZC Rubber hosted the 2025 Westlake TBR Dealer Conference in Madrid, gathering European partners from wholesalers to major fleets including DSV. The company set out a long-term plan for Europe, highlighting fleet services as a growth lever. Westlake entered Europe in 2014 and delivered more than 300,000 truck and bus radial tyres in 2024, equal to an estimated 2.5 percent market share.
A new fleet service strategy will focus on closer technical collaboration with fleets. Plans include daily on‑site technical support, structured tyre testing with Westlake TBR products, and partner marketing to help retain customers. A central aim is to build a Europe‑wide service network that offers consistent support across regions.
“Over the past decade, Westlake has established a strong foundation in Europe. Now, our mission is to work hand in hand with our partners and fleets, delivering technical expertise, stronger service capabilities, and real business value. By focusing on fleet solutions, we are confident Westlake can achieve sustainable growth and become an even stronger player in the European market.” - Leo Liao, European Sales Director, ZC Rubber
Ákos Barcsik, Deputy General Manager of ZC Rubber Europe, underlined product innovation backed by technical support. He said the European priority is to provide fleets with the right tyre products, supported by on‑site engineering and tyre testing programmes. The goal is measurable performance and cost efficiency for partners and their customers.
“In Europe, our priority is to provide fleets with the right tyre products backed by technical expertise. With reliable products, on‑site engineering support, and tyre testing programs, we help partners deliver measurable performance and cost efficiency to their customers.” — Ákos Barcsik, Deputy General Manager, ZC Rubber Europe
Interpneu shared practical experience in serving fleet customers. DSV provided detailed expectations from a logistics operator perspective. These inputs offered direction on service standards, data use, and network coverage for the next phase of cooperation.
ZC Rubber aims to develop a European service network with common standards and response times. Partners will see more structured testing opportunities and on‑site visits. Marketing support will be coordinated to help distributors strengthen relationships with fleet accounts.
Tagged with: Westlake Tyre, ZC Rubber, truck and bus tyres, TBR, fleet service strategy, Europe, tyre testing, Interpneu, DSV, dealer conference, technical support, service network
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