Sophie Lyden, known as the Tyre Lady, has launched a new national accreditation scheme to address customer anxiety in garages and set a new benchmark for respectful service. The "Tyre Lady Approved Auto Centres" network is designed to ensure drivers receive honest, jargon-free advice and feel safe regardless of their background or experience.
The scheme is built around three core commitments:
■ Every approved centre is independently assessed by Lyden and evaluated by mystery shoppers
■ Staff are trained to explain repairs clearly and without jargon
■ All customers are treated fairly, respectfully, and without judgement
Each centre that earns the badge commits to maintaining these standards as part of an ongoing membership process.
Approved members will be personally assessed and supported to build customer trust. The accreditation focuses on key customer service principles: transparent pricing, respectful communication, and an inclusive environment where drivers, particularly women, feel welcome and safe.
The initiative responds to long-standing concerns about how customers are treated in vehicle repair settings. "I’ve spent years challenging negative perceptions in our trade," said Lyden. "Now I’m building the solution."
Approved centres gain more than a mark of recognition. Depending on their membership tier, they receive tailored social media content and help organising local road safety events with emergency services and community partners. This added value reinforces the social purpose behind the network.
Garages interested in joining the network can email Sophie Lyden directly at sophielyden@thetyrelady.co.uk
Each application begins with a site assessment and service review.
Tagged with: Tyre Lady, approved garage scheme, customer service, automotive trust, female-friendly garages, garage anxiety, road safety, UK auto centres
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