Sailun has hosted an exclusive tour of its operations, providing an in-depth look at the company's industrial capabilities and strategic vision.
The event offered attendees a comprehensive view of Sailun's manufacturing processes, technological innovations, and the people behind the brand. Journalists were given access to the company's full value chain, from production facilities through to product testing and development.
Open discussions, strategic contextBriefings covered Sailun’s growth priorities, European channel development and the interplay between R&D and product launches. The context follows a period of momentum for the group, including recent revenue growth reported in Q3 2025, even as input costs pressured margins.
A highlight of the visit was a tour of Sailun's proving ground, where dynamic driving activities demonstrated the performance characteristics of Sailun products. The presence of representatives from AUTO BILD added weight to the technical evaluations conducted during the driving sessions.
The visit represents part of Sailun's broader strategy to increase its profile within the European tyre market and engage more directly with industry stakeholders and opinion formers.
For buyers weighing new fitments, Tyre News has been mapping the latest independent tests and enforcement changes across the continent to help inform specification choices and stock planning.
For European buyers, independent validation and transparent development cycles are increasingly decisive, especially as labelling enforcement tightens and procurement teams seek evidence on wet grip, rolling resistance and noise. The visit is consistent with the brand’s push to raise its profile in Europe and keep pace with stricter performance communication under the EU Tyre Labelling Regulation (EU) 2020/740.
Tagged with: Sailun factory tour, EU tyre journalists, proving ground testing, tyre manufacturing quality, EU tyre label, wet grip testing, rolling resistance, AUTO BILD, European tyre market, independent certification
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