Nexen Tire has brought its European replacement tyre and original equipment (OE) sales businesses under unified leadership, with DC (Dae Choong) Kim returning from Korea to oversee the combined organisation.
The new structure and leadership appointments took effect on 1 October 2026, according to the company announcement.
Nexen says the change is intended to strengthen coordination between its replacement and OE sales businesses and support its development across European markets.
Kim joined Nexen Tire Europe in 2014 and served as vice president of Europe sales and marketing until 2024. He subsequently became executive vice president of global sales, a position he held until September 2026.
Jeff (Jae Hoon) Roh, formerly vice president of Europe sales and marketing, has been appointed vice president of global sales planning.
Roh’s responsibilities include supporting the performance of Nexen’s offices worldwide, with particular attention to the US and Europe. He will also review the company’s global channel strategy.
The changes follow European leadership appointments reported by Tyre News Media in August, covering Germany, Poland, France and Spain. Those appointments added country-level responsibilities beneath Nexen’s regional sales organisation.
Tags: Nexen Tire, Nexen Tire Europe, DC Kim, Dae Choong Kim, Jeff Roh, Jae Hoon Roh, European tyre sales, replacement tyres, OE tyre sales, tyre industry appointments
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