On February 5th, 2025, Goodyear Farm Tires launched its brand-new podcast, Talking Crop, a six-part series that explores the successes, challenges, and decisions faced by UK farming families.
The podcast is part of Goodyear Farm Tires’ ongoing commitment to supporting agricultural communities, showcasing real-life stories of succession planning, diversification, and family dynamics in modern farming.
“Farming is more than a business—it’s a way of life, often passed down through generations. Through Talking Crop, we want to shine a light on these families, their resilience, and their dedication to the land.”
The debut episode of Talking Crop tells the inspiring story of Chad and Lucy Stevens, a couple who left their professional careers behind to take over a 200-acre farm in West Yorkshire.
Lucy – Former owner of a beauty salon in Wakefield, sold her business in 2021 to focus fully on farming.
Chad – A former Chief Inspector for Humberside Police, stepped away from his role in October 2024 to join the farm full-time.
The Transition – The Stevens family took over the farm in 2014 after Lucy’s grandfather passed away, making the decision to continue the family’s farming legacy.
The couple now balances farm life with raising three children—Herbie, Arnie, and baby Posie—while learning how to navigate the challenges of modern agriculture.
Talking Crop aims to highlight real-life farming challenges and triumphs, covering topics such as:
Succession Planning – How families transition farms across generations.
Farming Diversification – Innovative ways to sustain and grow agricultural businesses.
Family Dynamics – Balancing personal relationships with running a farm.
Each episode will feature different farming families, offering insight into their journeys, struggles, and successes.
The Talking Crop podcast is available on all major streaming platforms, including:
🎧 Spotify
🎧 Apple Podcasts
🎧 Amazon Music
Sponsored by Goodyear Farm Tires, the podcast reflects the brand’s dedication to championing the agricultural sector and supporting those who work the land.
What is the Talking Crop podcast about?
A six-part series celebrating UK farming families, their challenges, and their successes.
Who is featured in the first episode?
Chad and Lucy Stevens, who left their careers to take over a fifth-generation farm in West Yorkshire.
What topics will the podcast cover?
Succession planning
Farming diversification
Family dynamics in agriculture
Where can I listen?
On Spotify, Apple Podcasts, Amazon Music, and other major platforms.
Who sponsors the podcast?
Goodyear Farm Tires, as part of their commitment to supporting agricultural communities.
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