Cathal Murtagh has joined Kevin Burke Tyres (KBT) as Commercial Director for Original Equipment (OE) and Alliance Aftersales, with responsibility for developing its OE business and supporting Alliance dealers across Ireland.
Murtagh brings more than 20 years of tyre industry experience to the role, covering sales, customer relationships and business development.
His remit includes working with agricultural trailer manufacturers, developing KBT’s Alliance dealer network and identifying opportunities in agricultural tyres and aftersales support.
The appointment forms part of Alliance and KBT’s continued work to develop the brand’s Irish agricultural business. KBT became the official distributor for Alliance tyres in Ireland in October 2022 and supplies farmers and contractors through its nationwide dealer network.
Girish Kumar Patidar, Country Manager Ireland at Alliance, said the relationship combines Alliance’s product and technical expertise with KBT’s knowledge of the Irish market. He said Murtagh’s experience would support work with dealers and OE customers, alongside technical guidance and aftersales support for farmers.
Commenting on his appointment, Murtagh said: “I look forward to working with the KBT team, our OE customers and the Alliance dealer network to build on the relationships already established across Ireland.”
Alliance and KBT said their priorities include further dealer development, product and technical support, and expanding relationships with agricultural trailer manufacturers.
Tags: Cathal Murtagh, Kevin Burke Tyres, KBT, Alliance tyres, agricultural tyres, Irish tyre market, OE tyres, tyre distribution, tyre aftersales, commercial director
Editorial Standards & Disclaimer
Tyre News Media is an independent industry publication. Our reporting is based on information available at the time of publication, including company announcements, regulatory filings, official data, research and other sources considered reliable.
Articles may include independent analysis and editorial interpretation. Where appropriate, company statements and third-party claims are attributed to their source. Analysis, estimates and forward-looking observations should not be read as statements of established fact.
Tyre News Media takes reasonable steps to ensure accuracy but welcomes corrections, clarifications and responses from organisations or individuals covered in our reporting. If you believe information is inaccurate or requires clarification, please contact info@tyrenews.co.uk. Material errors will be corrected as appropriate.
Commercial relationships, advertising and sponsorship do not determine Tyre News Media's editorial coverage or conclusions.
%20(1).jpeg)
