BKT Europe has named Paolo Mantovani Head OEM Industrial & OTR Europe, advancing its original equipment (OE) growth plans across key European markets. The move adds leadership depth and aims to accelerate engagement with OEMs. The company also confirmed Silvia Busnelli as Head OEM Agriculture Europe and hired Melodie Dubreuil as OEM Technical Manager EMEA. The appointments are effective immediately and align with BKT’s 2030 ambitions.
Mantovani brings more than 15 years’ experience across passenger, truck, retread and off-road segments. His brief is to deepen OEM relationships and sharpen BKT Europe’s OE execution in industrial and off-the-road (OTR) tyres.
“This decision reflects our bold commitment to scaling our OE business worldwide — with Europe being a critical part of that journey. Paolo’s arrival enhances our ability to engage with OEMs at the highest level and deliver long-term value through performance, partnership, and innovation. We are building a team capable of transforming our strong ambitions into reality at a global level,” said Ludovic Revel, President Global OEM at BKT.
BKT’s FY25 update signalled continued OTR momentum and investment, supporting the OE push. Tyre News reported Europe accounts for a major share of export revenue, alongside fresh capex.
BKT also incorporated a Netherlands subsidiary to improve European access and service, indicating a wider regional build-out that complements today’s appointments.
For company background and product range across agriculture, industrial and OTR, see BKT’s corporate profile: bkt-tires.com
Tagged with: BKT, BKT Europe, original equipment (OE), industrial tyres, OTR tyres, OEM partnerships, European market, agriculture tyres, appointments, CNH Europe, tyre manufacturing, off-highway tyres
Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.
Sign up for our weekly briefing on key developments across the sector.
