This week Autopromotec 2025, opened its doors in Bologna, Italy, attracting leading tyre manufacturers and equipment providers from around the globe. Running from 21–24 May, the event marks its 30th edition with a strong focus on sustainable mobility, advanced tyre technology, and smart servicing solutions.
With exhibitors spanning everysector of the tyre industry, from passenger and commercial vehicle segments to retreading and specialist storage, Autopromotec 2025 reaffirms its status as a critical platform for European and global market engagement. Below is a spotlight on key tyre-related participants, listed alphabetically for balanced coverage.
Hall 20, Stand A83
Advance Tyre Europe is drawing attention with strong visitor engagement and active demonstrations on-site. Alongside Samson (Hall 20, Stand A18), the team is promoting next-generation solutions and encouraging discussions on how the brand is contributing to future mobility strategies.
Hall 20, Stand 32
Arcom is displaying its AR05 MIX vertical storage system for SUV and passenger tyres, along with solutions like the foldable ARMT24 bin for parts and rim storage. Fire safety-compliant options such as the AR01 BOX are also on display, tailored to logistics and warehouse management.
Hall 15, Booth C36
ARIVO brings its product line to the Italian stage, continuing to target European market segments across all-season and UHP categories.
Hall 19, Stand B20
Bright introduces the PRIMEX 8655, a leverless tyre changer with patented mounting systems and enhanced automation. Designed for large-diameter and performance tyres, it reflects growing workshop demand for ergonomic and damage-reducing equipment.
Hall 20, Stand A66
Davanti is showcasing its expanded range for passenger, commercial, and specialist applications. While new products are yet to be fully revealed, the brand is focusing on European-fit solutions that address durability and performance.
Hall 15, Stand C22
Both brands are returning to Autopromotec with product portfolios targeting seasonal and value-driven market needs.
Hall 20, Booth D22
ZC Rubber highlights wet grip-rated products across multiple segments. New all-season, commercial and winter tyres debut under the GOODRIDE and WESTLAKE labels, with several achieving top EU label ratings.
Hall 20, Stand A34
INTERGOMMA is showcasing the Aeolus 2700R49 AE410 tyre. The model targets heavy-duty applications, underlining the brand’s commitment to high-performance solutions in demanding environments.
Hall 15, Stand D51
The brand continues its international outreach, focusing on multi-purpose tyre ranges with an eye on the European aftermarket.
Hall 20, Booth C34
Kenda showcases new tyre designs and reinforces its commitment to performance across sectors. On-site staff are engaging with distributors and OEM partners to discuss applications in both passenger and utility markets.
Hall 20, Booth C68
The company is launching a new van tyre while also presenting its Crosswind and Leao sub-brands. Linglong is strengthening its LCV presence, targeting durability and market-specific performance.
Hall 20, Stand C64
MAK is presenting seven new alloy wheel models for 2025, including the ASPHALT for crossovers. Their display also includes TPMS tools and sector-based aftermarket solutions.
Hall 20, Stand C44
Nokian Tyres is presenting its full product portfolio at Autopromotec 2025, displayed in a Nordic Aesthetic Style booth concept. The stand features the company’s latest flagship model, the Seasonproof 2, developed for year-round performance, and the Green Step Ligna Concept Tyre, which showcases Nokian’s approach to more eco-conscious driving.
The company is also highlighting the role of its zero CO₂ emission factory in Oradea, Romania, as a foundation for cleaner tyre production in Europe.
Hall 20, Booth C81
Petlas is actively engaging the European market with a comprehensive portfolio on show, targeting both passenger and commercial segments.
Hall 20, Booth B8
Amid ongoing EU trade scrutiny, POWERTRAC highlights its tariff-safe manufacturing bases in Vietnam and Thailand. Products cover all-season, UHP, AT, and MT applications.
Hall 15, Booth A22
Prinx is using Autopromotec to underline sustainability in manufacturing and product development. The booth features materials innovation and energy efficiency strategies.
Hall 20, Stand A28
Sailun presents its Alpine Evo 2 winter tyre, 4Seasons Ultra, and the Atrezzo ZSR2 SUV, emphasising performance and seasonal coverage tailored for European conditions.
Hall 15, Stand C18
Tourador is showcasing its expanded European offering, focusing on balance between performance and affordability.
Hall 20, Booth C48
Triangle Tyre is presenting its latest Truck and Bus Radial (TBR) and Off-the-Road (OTR) tyre products at Autopromotec 2025. The brand is using the event to reinforce its growing focus on the commercial vehicle sector in Europe, with a focus on durability, performance, and market-specific demands.
Hall 15
Vipal is exhibiting tread patterns for EVs and EMEA markets, alongside automation tools like the VR01 Smart DUO and VOC760. The brand is also a finalist in four categories at the 2025 Recircle Awards.
From fully electric tread patterns to equipment upgrades designed for oversized wheels, exhibitors reflect a shift towards efficiency, sustainability, and market-specific product engineering. As decarbonisation and digital transformation shape Europe’s automotive future, tyre makers and suppliers are using Bologna as a strategic launchpad for solutions aligned with regulatory and performance demands.
Tagged with: Autopromotec 2025, tyre exhibitions, EV tyres, sustainable tyres, smart tyre technology, tyre changers, retreading, commercial vehicle tyres, passenger car tyres, tyre storage solutions
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