Alliance Tire Group, a leading global manufacturer of agricultural and off-highway tyres, has appointed GB Tyres as its new distribution partner for the United Kingdom market, covering England, Wales and Scotland.
The partnership, which officially commenced on 1 January 2026, will see GB Tyres distribute Alliance's complete agricultural and forestry tyre portfolio through its agricultural brand, Nordic Tyres. The move represents a significant step in strengthening Alliance's presence in the UK's agricultural and forestry sectors.
The collaboration combines Alliance's globally recognised product expertise with GB Tyres' and Nordic Tyres' established local market presence, promising improved product availability and customer support across the country. First shipments of Alliance tyres are expected to arrive in the UK in early February.
Jay Singh, Executive Director at GB Tyres, welcomed the partnership: "Both GB Tyres and Nordic Tyres are proud to be associated with a significant brand like Alliance that offers a complete range of agricultural and forestry tyres, and we look forward to the first tyres arriving."
The agreement aligns closely with GB Tyres' strategy to expand access to premium, technologically advanced tyre solutions for UK farmers and contractors.
From a commercial perspective, the partnership marks an important milestone in the continued development of Nordic Tyres as a GB Tyres brand within the UK market.
Graham Hutchison, Commercial Director at GB Tyres, explained: "This partnership represents a major step forward for Nordic Tyres as it continues to expand its product range and strengthen its position within the industry."
Supported by GB Tyres' distribution network and Alliance's global expertise, Nordic Tyres is well positioned to achieve its ambition of becoming a leading supplier of agricultural and forestry tyres in the UK market.
Alliance emphasised that the collaboration supports its long-term commitment to the UK market, underpinned by innovation, sustainability and productivity. The company's agricultural tyre portfolio is engineered to help farmers protect soil health, reduce compaction and improve operational efficiency—reflecting Alliance's broader focus on sustainable farming practices.
Ole Baek, VP Sales North, West Europe & France at Yokohama-ATG, said the partnership reflects a shared commitment to performance and customer value: "We are pleased to work with GB Tyres to further strengthen Alliance's presence in the UK and to support agricultural and forestry customers with reliable, high-performance tyre solutions."
He added that GB Tyres' market expertise and strong distribution capabilities make it an ideal partner for Alliance in the UK.
Among the products to be distributed through the partnership is Alliance's Agri Star II range, including the new Agri Star II Row Crop model, developed to deliver excellent traction, durability and soil-friendly performance.
The Agri Star II range represents one of Alliance's key success stories, with more than one million tyres sold globally, highlighting strong acceptance among farmers worldwide.
GB Tyres is one of Europe's largest independent tyre distributors, specialising in commercial, truck and industrial tyres. The company is recognised for its extensive product range, strong supplier relationships and commitment to customer satisfaction.
Alliance Tire Group, part of Yokohama-ATG, is a global leader in the manufacture of agricultural and off-highway tyres, with a reputation for innovation and sustainable farming solutions.
Tagged with: Alliance Tire Group, GB Tyres, Nordic Tyres, agricultural tyres UK, forestry tyres UK, Agri Star II, row-crop tyres, soil compaction, UK tyre distribution, Yokohama-ATG, dealer network, off-highway tyres
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