Leading tyre manufacturer, Yokohama Rubber Co., Ltd., is gearing up to unveil its vision for the next generation of tyres at the upcoming Japan Mobility Show 2023.
The event, set to take place from 26 October through 5 November at Tokyo Big Sight in Koto-ku, Tokyo, will feature Yokohama’s cutting-edge innovations, responding to the evolving needs of the modern-day mobility landscape.
Revolutionising Mobility with CASE and MaaS
With the rise of Connected, Autonomous, Shared, and Electric (CASE) vehicles and Mobility as a Service (MaaS), Yokohama has been quick to adapt to the shifting paradigms. Among the highlights at the YOKOHAMA booth will be:
Showcasing New Concept Tyres
Attendees can look forward to the unveiling of the ADVAN A50, a game-changer in tyre design. With its aerodynamic fins, this tyre promises improved vehicle performance by optimising airflow. Additionally, the booth will feature a futuristic sports tyre, marrying the dual elements of sportiness and comfort for an unparalleled driving experience.
Yokohama is poised to cater to the growing EV market. Their recent European launch of the ADVAN Sport EV underscores their commitment to delivering high-performance tyres dedicated to electric vehicles. In addition, recognising the trend towards heavier vehicles, Yokohama is delving into the development of high load capacity (HLC) tyres, ideal for weighty EVs and large SUVs.
Steering Towards Sustainability
In line with global eco-friendly initiatives, Yokohama has taken significant strides in sustainable tyre technology. A highlight in this segment is their tyre boasting a sustainable materials composition ratio of approximately 33%. This pioneering product has earned its stripes as the control tyre for the Japanese SUPER FORMULA Championship series 2023.
AI in Tyre Development: HAICoLab
In an era of digital transformation, Yokohama introduces HAICoLab - their proprietary AI-based development framework. An acronym for Humans and AI ColLaborate, HAICoLab is poised to reshape the way new materials and tyres are developed.
Visit the YOKOHAMA booth in the Tokyo Big Sight’s East Exhibition Halls’ East Hall 2 to immerse in a world where tradition meets innovation, and the future of tyres comes alive.
For more updates and in-depth coverage on the Japan Mobility Show 2023, stay tuned to www.tyrenews.co.uk.
