Major Tyre Manufacturers Set to Exhibit

This year, major tyre manufacturers such as Continental, Goodyear, Bridgestone, and Michelin will be exhibiting at the event, each bringing their latest advancements to the forefront.

• Continental will present their latest tyre technologies and solutions designed to enhance efficiency and sustainability in commercial vehicles. Visitors can find Continental at Hall 12, Stand C41.

• Goodyear will highlight their advancements in tyre management systems and smart tyre technologies, aiming to improve fleet management and reduce operational costs. They will be located in Hall 21, Stand B38. Additionally, Goodyear will present its comprehensive Goodyear Total Mobility end-to-end solution, designed to enhance fleet efficiency, competitiveness, and support fleets in targeting their sustainability goals. Attendees will have the opportunity to explore a range of innovative products, services, and mobility solutions that underscore Goodyear's commitment to supporting transport fleets in the ever-evolving logistics landscape.
• In addition to its established solutions, Goodyear will introduce its recently launched Tires-As-a-Service offering. This subscription-based solution helps fleets save time and money by outsourcing tyre management, leading to increased uptime and reduced vehicle breakdowns. Through interactive displays and direct engagement with Goodyear experts, attendees will gain valuable insights into how Goodyear’s solutions can drive efficiency and sustainability goals for their fleets.
• Maciej Szymański, Director Marketing Commercial Europe, Goodyear, commented: "We are thrilled to exhibit at IAA Transportation 2024. This event offers a prime opportunity to showcase Goodyear's comprehensive suite of products and solutions that form the Goodyear Total Mobility ecosystem. Our central location at the show allows us to highlight how our innovative solutions can help fleets become more efficient, competitive, and maintaining their sustainability targets."

• Bridgestone will also be present, showcasing their innovative products and solutions in Hall 12, Stand C54.

• Michelin will demonstrate their cutting-edge tyre technologies aimed at boosting sustainability and performance. Michelin’s exhibit will be located in Hall 19/20, Stand B26.
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Spotlight on Startups and Emerging Technologies

One of the key features of the IAA Transportation show will be the dedicated Startup Area in Hall 12, described as an "Innovation Hub" for the future of mobility. From Tuesday to Thursday, startups will have the opportunity to showcase their ideas and products in 2-3 minute pitch slots before each Conference session on the Industry Stage.

On Thursday afternoon, a special startup session will take place on the Main Stage, featuring a discussion followed by a networking event. This session will provide an excellent platform for startups to connect with industry leaders and potential investors.

Friday will be dedicated to startups that have been active in the market for up to six years. These emerging companies will be able to use slots on the Industry Stage for panels or presentations, discussing various topics such as transportation, artificial intelligence, cost reduction, and digitalisation.

The event organisers aim to highlight industry challenges and showcase solutions, particularly focusing on how emerging companies can succeed in the market. This focus on innovation and new technologies is expected to attract a wide range of industry professionals and enthusiasts.

A Must-Attend Event for Industry Professionals

The IAA Transportation show promises to be a pivotal event for anyone involved in the logistics, commercial vehicles, and transportation sectors. With major tyre manufacturers presenting cutting-edge technologies and a strong emphasis on startups and emerging companies, attendees can look forward to discovering the latest trends and innovations shaping the future of transportation.

For more information and to register for the event, visit the official IAA Transportation show website.

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