Chnbrand, an authoritative brand rating agency in China, has recently released its highly anticipated 2023 China Brand Power Index SM (C-BPI®) Brand Ranking and Analysis Report.
Among the esteemed list of top automotive tyre brands in China, Triangle Tyre has once again secured a prominent position. This recognition is a testament to the unwavering trust and admiration consumers have bestowed upon the brand over the years.
The China Brand Power Index (C-BPI) is an esteemed brand value evaluation system, the first of its kind adopted in China. Endorsed by the Ministry of Industry and Information Technology (MIIT), the C-BPI is an essential component of the brand policy system and receives support from MIIT's special funds. This comprehensive evaluation system seeks to assess and rank brands based on their popularity and loyalty within relevant industries. By regularly publishing the survey results, it aims to foster industry improvement and enhance brand power across China.Triangle Tyre's Consistent Presence on the List
Triangle Tyre's recurring presence on the prestigious Auto Tire Brand Ranking List since the index's inception in 2011 is a reflection of the unwavering trust and recognition the brand enjoys among consumers. Over the years, Triangle Tyre has consistently delivered quality products and services, winning the hearts of countless customers in the automotive tyre market.
The C-BPI evaluation system focuses on two primary indicators: brand evaluation and brand relationship.
Brand Evaluation Indicators
Consumers' First Mention Rate: This indicator measures the percentage of consumers who spontaneously mention Triangle Tyre as their preferred tyre brand. A higher first mention rate signifies strong brand awareness.
Unrecognised Recognition Rate: This indicator reflects the percentage of consumers who are not familiar with Triangle Tyre. The brand's continuous efforts to reduce this rate are vital to expanding its customer base.
Prompted Recognition Rate: This indicator measures the percentage of consumers who recognize Triangle Tyre when prompted with the brand name. A higher prompted recognition rate signifies successful brand visibility.
Brand Association: Triangle Tyre endeavours to create a strong brand association with reliability, durability, and excellent performance. This indicator gauges how well consumers associate the brand with these attributes.
Brand Loyalty: Loyal customers play a pivotal role in any brand's success. Triangle Tyre's commitment to customer satisfaction and retention is reflected in this essential indicator.
Brand Preference: The brand preference indicator measures the percentage of consumers who actively choose Triangle Tyre over its competitors, demonstrating brand superiority and customer preference.
Triangle Tyre has set an ambitious vision of becoming a top-of-mind brand worldwide for consumers seeking premium quality tyres at a competitive price point. With a firm commitment to innovation, research, and development, the brand aims to consistently raise the bar in the automotive tyre industry.
Triangle Tyre's remarkable achievement in securing a position among the top automotive tyre brands in China for 2023 is a testament to its commitment to quality, innovation, and customer satisfaction. The brand's consistent presence on the C-BPI ranking list reflects the deep trust and appreciation it enjoys from consumers across the nation.
