Toyota GB Partners with AlloyGator for Enhanced Wheel Protection

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Published on
November 15, 2023

Toyota GB has partnered with AlloyGator, a Worcestershire-based specialist in alloy wheel protection, for a new era in aftermarket accessories for Toyota's UK dealership network, offering an added layer of protection for both new and used vehicles.

The decision comes after an extensive 12-month training program, where AlloyGator's experts worked closely with Toyota’s sales and maintenance personnel. This comprehensive training, conducted at Toyota's national training centre and various dealerships, ensures that Toyota's team is well-equipped to offer and install AlloyGator's innovative products.

AlloyGator, with over thirteen years in the industry, is renowned for its high-quality alloy wheel protection products. These products, which have gained popularity in the UK and internationally, including in the US, Europe, South-East Asia, and Australasia, are distributed through car dealerships, detailing networks, garages, and direct consumer channels.

The alloy wheel protection rims, a brainchild of founder and Managing Director Curt Rathbone, are manufactured in the UK. They are made from a highly durable blended nylon composite, enhanced with UV stabiliser and impact modifier to ensure strength and durability in various climates. These rims are designed to protect alloy wheels from the common yet frustrating scuffs and scrapes.

Speaking on the partnership, Curt Rathbone expressed his enthusiasm: “AlloyGator is delighted to have been selected by Toyota GB to supply wheel protection products to its UK dealership network. Achieving this milestone is the culmination of two years of dedication and commitment by our highly skilled team. We’re looking forward to developing the partnership with Toyota GB and helping its customers protect their alloy wheels from damage while saving hundreds, if not thousands of pounds on wheel refurbishments. Our association with a prestigious car brand like Toyota strengthens our own brand and is further proof that our wheel protection products are of the highest quality.”

This partnership is a testament to AlloyGator's commitment to quality and innovation in the automotive accessory market. For Toyota, it represents a continued dedication to offering customers the best in car care and maintenance. As this collaboration unfolds, Toyota car owners across the UK can now enjoy an added peace of mind, knowing their vehicle's wheels have the best protection available on the market.

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