Toyo Tires Renews Partnership with Japan's "Samurai Blue" and Launches New "Blue, passionate, run” Commercial.

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Toyo Tires
Published on
September 29, 2023

In a move that further cements their commitment to the world of football, Toyo Tires has proudly announced the renewal of their sponsorship with the Japan National Football Team, affectionately known to fans as the “Samurai Blue”.

This collaboration, which began in 2021, has been celebrated with the release of a new TV commercial titled "Blue, passionate, run".

The evocative title of the commercial underscores the deep connection between Toyo Tires and the Samurai Blue. It's not just about the shared hue; it's about the shared spirit of relentless pursuit and audacious challenges. Just as the athletes of the Japan National Football Team display unwavering dedication and bravery on the field, Toyo Tires mirrors these attributes in their quest to innovate and inspire.

In a bid to rally fans and showcase their unwavering support for the Samurai Blue, especially during their journey in the World Cup in Qatar, Toyo Tires launched the television programme "Toyo Tires presents BLUE SUPPORTERS". This initiative was not limited to just cheering; it encompassed a holistic approach to backing the team. From equipping the team bus with top-of-the-line tyres to hosting live streams on YouTube that chronicled the team's World Cup journey, Toyo Tires left no stone unturned. Moreover, the company amplified its support through advertising campaigns, prominently featuring the team in underground stations and on LED walls in bustling cities like Tokyo and Osaka.

The newly unveiled TV spot is a continuation of this robust support campaign. Fans can expect to see it not only in subway stations but also during prime television slots. And with the next World Cup slated for 2026 in Canada, Toyo Tires is already gearing up with innovative ideas to champion the Samurai Blue and share the collective passion for the beautiful game.


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