Toyo Tires, is taking its commitment to innovation and support to new heights through an expanded partnership with the International Federation of Sport Climbing (IFSC) in Europe.
The collaboration aims to enhance the experience for climbers and fans alike at selected IFSC events, including the upcoming World Championships in Bern, Switzerland, and the IFSC World Cup events in Innsbruck, Chamonix, and Koper. As a brand known for its challenging spirit and unique, innovative ideas, Toyo Tires finds a perfect fit with the exciting world of sport climbing.
Toyo Tire Holdings of Europe GmbH has recently announced its partnership agreement with the International Federation of Sport Climbing in Europe. This collaboration will see the Toyo Tires brand prominently featured at key events on the IFSC calendar, reinforcing its commitment to advancing creativity and innovation in the tyre industry.
One of the primary goals of the Toyo Tire and IFSC partnership is to enhance the venue experience for climbers and fans. To achieve this, Toyo Tires will bring interactive supporter engagement to the selected IFSC events. By leveraging innovative technologies and interactive experiences, Toyo Tires aims to create an atmosphere that will captivate spectators and elevate their engagement with the sport of climbing.
Recognizing the power of social media as a global platform, Toyo Tires intends to raise awareness of the sport climbing community by actively promoting the events through various digital channels. Social media platforms will be utilized to share exciting updates, behind-the-scenes content, and thrilling moments from the World Championships and World Cup events. This approach will not only engage existing climbing enthusiasts but also inspire a broader audience to discover and appreciate the awe-inspiring feats achieved by sport climbers.
Toyo Tires' sponsorship and participation will commence at the IFSC World Cup Innsbruck from 14-18 June and will continue through the IFSC World Cup Chamonix from 7-9 July, the IFSC Climbing World Championships from 1-12 August, and the IFSC World Cup Koper from 8-9 September. By actively supporting these prestigious events, Toyo Tires aims to contribute to the growth of sport climbing in Europe and around the world.
Expressing his enthusiasm for the new collaboration, IFSC President Marco Scolaris stated, "We are excited to bring on new, innovative partners to support our world-class events, and Toyo Tires certainly fits the bill. They are a world leader in their industry, as we aim to be in ours, and this new partnership will bring added value for our stakeholders, especially fans, at our elite events."
Toyo Tire Holdings of Europe GmbH CEO Kenta Kuribayashi shared his excitement about the partnership, saying, "At Toyo Tires, we are very excited to be partnering and supporting the IFSC and look forward to being part of a young, energetic, and growing sports climbing community. Watching the Sports Climbing athletes push their boundaries of possibilities is truly inspirational and resonates with Toyo Tire’s philosophy to continue advancing creativity and innovation to offer tyre products that exceed customer expectations around the world. We hope to support the growth of sport climbing in Europe and around the world."
