Prometeon Tyre Group Renews Sponsorship with Parma Calcio

For the second consecutive season, the Prometeon Tyre Group will be the main sponsor of the celebrated Italian football club.

A winning partnership: over 500 customers have enjoyed the Parma Calcio football club experience at the Tardini Stadium during the 2022-2023 season.

The Prometeon Tyre Group invests in mid-to long-term partnerships and has confirmed it will be the main sponsor of Parma Calcio, one of the most distinguished Italian football clubs. The Prometeon brand has been promoted on the Clubs football shirts since August of last year.

Prometeon will be lending its support to the Parma Calcio players, (known as_ crociati_ due to the historic cross motif), in Serie B (second-highest division in the Italian league system) Championship for the 2023-24 season, which is due to start on 18th-20th August.

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Prometeon Tyre Group
Published on
August 10, 2023
"It has been an extremely worthwhile season, not only for Parma Calcio as a team, but also for our partnership as a whole. From a sporting perspective, the club came agonisingly close to being promoted to Serie A, and this continues to be its objective. As far as our scheduled projects go, we were thrilled with the amazing response from our employees to customers and press representatives for the sector, that have enjoyed these exciting and rewarding activities. Football is a sport beloved by millions of people and this partnership is an important stepping stone in Prometeon's development strategy".

Sabina Oriani, Chief Marketing Officer of Prometeon Tyre Group.

"We are truly honoured to have Prometeon behind us for the 23/24 season. It is a company and a team that we have forged a strong relationship, not just a professional one, as we are on the same wavelength when it comes to the concept of excellence and teamwork."

Luca Martines, Managing Corporate Director of the Parma Calcio football club.

The Parma club is one of the top award-winning Italian teams. In its history, it has won three Italy Cups (Coppa Italia), an Italian Super Cup (Super Coppa), a Winners' Cup (Coppa delle Coppe), **two UEFA Cups, and a UEFA Super Cup**. After AC Milan, Juventus and Inter, Parma Calcio is ranked fourth among Italian clubs in the UEFA general ranking for number of titles won.

This partnership is the ideal opportunity to reinforce the Prometeon brand across the board because not only is football one of the most popular sports in the world, it also has three core values in common with Prometeon, namely teamwork, passion and results orientation.

Prometeon has launched many different activities over the past season: Kids on the pitch for employees' children, media trips for journalists working in print and television, events for workers and customer-focused experiences.

The first international convention of the SuperTruck network took place in Parma at the start of the summer with a spotlight on Parma Calcio which attracted retailers from nine European countries.

"This sponsorship is a key opportunity because it allows us to cement relationships with our customers and foster business openings. We couldn't have hoped for more from the Parma Calcio club and over the season we have been able to offer numerous customers memorable experiences; we don't just mean watching the match, but also enjoying hospitality, visiting the museum and the changing room and watching the footballers do their warm-up sessions from the sidelines. It has been a full-on immersive experience in the Parma Calcio universe. For the 18 home matches played at the Tardini Stadium alone, we brought in more than 500 guests from the Italy market."

Simone Marisco, Market Director Italy and Head of Global Fleet Management of the Prometeon Tyre Group.

This season Prometeon has become the Official Tyre Partner of the Parma Calcio club, putting tyres on the coach that accompanies the first team wherever it goes.

This is comparable to the world Superbike Championship when the Group also supplemented the actual sponsorship by providing the paddock vehicles with tyre supplies, including the truck of the Pata Yamaha Prometeon World SBK Official Team.

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