Nova Motorsport Secures Avon Tyres' Legacy with New Acquisition

Nova Motorsport has announced the acquisition of assets, including the brand license for Avon Motorsport and Avon Racing tyres, marking a new era of technical excellence and heritage in motorsport tyre supply. Positioned to become the global supplier of the vast majority of Avon Motorsport and Avon Racing products, Nova Motorsport is set to revolutionize the sector from its newly established commercial headquarters in Holt, Wiltshire, UK.

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Nova Motorsport
Published on
February 27, 2024

The acquisition heralds a promising future for the brand, underpinned by a commitment to innovation and quality that has long been associated with the Avon name. "Leveraging these valuable assets, we will proudly continue the legend with the vast majority of the Avon Motorsport range of tyre products," said Paul Hallas, Founder of Nova Motorsport and Managing Director of its parent company, SPC Group. Hallas' vision extends beyond simply continuing a legacy; it includes introducing new, innovative offerings that draw on SPC Group's extensive expertise in rubber compounding.

Nova Motorsport's strategic acquisition also includes securing all residual stock from the Cooper Tire & Rubber Company, ensuring a seamless transition and consistent service for customers worldwide. This move is complemented by plans to introduce new product lines in the second half of 2024, showcasing the brand's dedication to performance, heritage, and quality.

The company is not just focused on maintaining high standards but is set to exceed them. With an in-house R&D department and a newly formed team of global industry experts, Nova Motorsport aims to set new benchmarks for bespoke tyre technology and customer service. "Our ambition is to be the number one choice for specialist high-performance, low-volume automotive manufacturers, connoisseurs, and private collectors," Hallas added.

By concentrating exclusively on the motorsport and specialist tyre sectors, Nova Motorsport leverages deep domain knowledge and expertise to create tyres that deliver success under the most demanding racing conditions. The brand's commitment to innovation is matched by substantial investments in research and development, ensuring its position at the forefront of tyre technology for competition cars and high-performance vehicles.

As the motorsport community eagerly awaits further announcements detailing the brand’s products and partnerships, Nova Motorsport's acquisition of Avon Motorsport and Avon Racing assets is a testament to its dedication to preserving a legacy while driving innovation in the industry.

For more information on Nova Motorsport's vision and upcoming offerings, visit

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