Michelin, has taken a big leap into the world of Web3 with the launch of its exclusive NFT collection - the Michelin 3xplorer Club. This 5,000-piece NFT collection depicts the beloved Michelin Man in 5,000 unique versions, and offers holders privileged access to exclusive experiences with Michelin.
Michelin, has taken a big leap into the world of Web3 with the launch of its exclusive NFT collection - the Michelin 3xplorer Club. This 5,000-piece NFT collection depicts the beloved Michelin Man in 5,000 unique versions, and offers holders privileged access to exclusive experiences with Michelin.
The Michelin 3xplorer Club is a community centered around this exclusive NFT collection, and it is open to all. Holders of the NFT format member cards will enjoy privileged access to exclusive experiences. This initiative reflects Michelin's commitment to exploring new horizons, conquering new frontiers, and embarking on new adventures alongside its customers.
Members of the Michelin 3xplorer Club will possess a unique digital work representing the Michelin Man. There will also be a lottery and community challenges to give members a chance to access exclusive experiences. These include the revelation gala of the famous MICHELIN Guide selection attended by top-flight chefs, the one-hundredth anniversary of the 24 Hours of Le Mans alongside the MICHELIN Motorsport Team and the MotoGP Grand Prix, and opportunities to discover Michelin as never before.
Michelin has always been passionate about innovation, and this NFT collection is the first phase of the Michelin Web3 strategy. It demonstrates the brand's desire to create new experiences for its customers while consolidating its relationship with its community. This unique collection of NFTs reflects the excellence and innovation associated with the Michelin brand, and it has been created in collaboration with partners like getbulldog.xyz, Goeland Studio, and Exclusible.
Michelin's Brands and Commercial Communication Director, Jean-François Laforge, said, "For more than 130 years, MICHELIN has facilitated mobility, for everyone and everywhere. Web3 is the perfect place in which to bring together the Michelin Man’s friends, who are also innovation enthusiasts.”
The Michelin 3xplorer Club is a great opportunity for Michelin fans and innovation enthusiasts to discover Web3 with the Michelin Man and live unique experiences with Michelin. So why wait? Join the Michelin 3xplorer Club on Twitter and become a part of this exclusive community today - https://twitter.com/Michelin3xplore
