Messe Frankfurt UK Ushers in New Era with Strategic Appointment

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MEsse Frankfurt | Joanne Knowles, joins Messe Frankfurt UK, as Automechanika Birmingham and UK Garage & Bodyshop Events Director
Published on
November 8, 2023

Messe Frankfurt UK has announced the appointment of Joanne Knowles as the new event director for Automechanika Birmingham and UK Garage & Bodyshop Event. This appointment marks a significant milestone in the company's commitment to innovation and excellence in the exhibition industry.

Joanne Knowles, a seasoned professional with over eight years of experience in the exhibition sector, is set to take the helm of the Automechanika Birmingham and UK Garage & Bodyshop Event teams. Her role will be pivotal in steering the strategic direction of these events and infusing them with innovative ideas that promise to redefine the exhibition experience.

Speaking on her new role, Knowles expressed her enthusiasm for the task ahead: “My new position involves the flawless execution of the events, with a strong emphasis on creating exceptional experiences for both attendees and exhibitors. I’m eager to collaborate with our internal team and external partners to ensure we achieve the best possible outcomes.”

Simon Albert, Managing Director at Messe Frankfurt UK, conveyed his confidence in Knowles' ability to drive the company's vision forward. “We are delighted to welcome Joanne to the team. She has excellent experience in the events and exhibition industry that will allow her to excel in this position. Her wealth of experience, industry skills and knowledge, and forward-thinking mindset will benefit us in moving forward as a business and secure the future success of Automechanika Birmingham and UK Garage & Bodyshop Event shows.” he stated.

The Automechanika Birmingham and UK Garage & Bodyshop Event are cornerstones of the UK's automotive exhibition calendar, and with Knowles at the forefront, the industry can anticipate events that not only showcase the latest in automotive innovation but also provide unparalleled networking and learning opportunities.

Messe Frankfurt UK's decision to bring Knowles on board reflects its ongoing strategy to enhance its events and secure their status as must-attend exhibitions for automotive professionals across the nation and beyond.

As the industry looks towards a future of growth and evolution, the spotlight is now on Joanne Knowles to lead the charge in delivering events that exceed expectations and set new benchmarks for the exhibition experience.

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