Linglong Tire to Unveil Innovations and Expand Global Reach at THE TIRE COLOGNE 2024

In a significant showcase at THE TIRE COLOGNE 2024, Shandong Linglong Tire Co., Ltd. is set to display a broad array of its products, highlighting not only its established favourites but also several innovations in the tyre industry.

Scheduled from 4 to 6 June, the event will take place at Koelnmesse, Germany, where Linglong Tire will occupy a 350 square metre booth.

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Linglong Tire
Published on
April 24, 2024

Among the key attractions at their booth, numbered D040 – E049 in hall 7, is the world premiere of the Grip Master Winter tyre.

This new offering is a successor to the well-regarded Green-Max Winter UHP and Green-Max Winter HP tyres, promising enhanced performance and reliability. The company will also spotlight a sustainable concept tyre, which represents a significant step towards integrating eco-friendly solutions into its product line. This tyre is expected to be introduced into the market shortly.

Another highlight is the introduction of the Linglong Sport Master e, a tyre optimally designed for electric vehicles, showcasing Linglong's forward-thinking approach in adapting to evolving automotive technologies. Additionally, the display will include the latest truck tyres produced in the company’s new European manufacturing facility in Serbia, along with various specialty tyres that demonstrate Linglong's technological prowess across different segments.

A show car will also feature prominently on the stand, emphasizing Linglong's latest original equipment partnership with a leading global car manufacturer, underscoring the company's strategic collaborations in the automotive sector.

Linglong Tire's presence at THE TIRE COLOGNE is not only a platform to exhibit their extensive range of products but also serves as a pivotal opportunity for direct engagement with a global audience. The company has arranged for its German and international sales teams to meet with attendees in an exclusive VIP lounge, facilitating in-depth discussions and networking throughout the event.

The fair is anticipated to draw around 400 companies and brands from across the globe, making it a key event for industry leaders and professionals. It is organised by Koelnmesse in conjunction with the Bundesverband Reifenhandel & Vulkaniseur-Handwerk e.V. (BRV), underscoring its significance in the global tire industry calendar.

Founded in 1975, Linglong Tire has grown into one of the world’s premier tire manufacturers with a comprehensive global footprint that includes seven R&D centers and seven manufacturing bases worldwide. The company’s commitment to innovation and global expansion is evident in its ongoing plans to complete a strategic layout that optimally utilises global resources.

Linglong Tire also continues its commitment to sports, particularly football, by maintaining a strong presence in European football sponsorship, including their role as a major partner of the German Bundesliga club VfL Wolfsburg.

For more information on Linglong Tire and its offerings, visit

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