Linglong Tire Champions Diversity with VfL Wolfsburg to mark the Diversity Match Day 2024

In a vibrant celebration of diversity and inclusion, Linglong Tire has partnered with VfL Wolfsburg to mark the Diversity Match Day 2024, underlining a shared commitment to combating racism and promoting unity within and beyond the realm of football. Scheduled around the women's home game against RB Leipzig and the men's fixture versus FC Augsburg, this collaboration is a testament to the power of sports in fostering social change.

On the pitch, the Wolves will don a special diversity jersey, adorned with the Linglong Tire and Volkswagen logos in rainbow colors, symbolizing a stand against hatred, racism, and right-wing extremism. This initiative, now in its seventh year, serves as a beacon of VfL Wolfsburg's diverse social engagements, encapsulated by the motto, “We are Team Diversity – because it doesn’t matter where you come from.”

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Linglong Tire
Published on
March 13, 2024

Marcel Schäfer, Managing Director at VfL Wolfsburg, emphasized the integral role of diversity in football's success. "For us, it doesn't matter where you come from or where you were born. Anyone who identifies with our goals and values and wants to play for VfL is part of the team. This principle should also apply to our society. That’s why we as VfL take a clear stance against hatred, racism, and right-wing extremism.”

Linglong Tire's association with VfL Wolfsburg since 2014 has blossomed into a partnership that extends beyond the football pitch. As a top partner, official tire partner, and sleeve sponsor, Linglong Tire not only enhances the visual spectacle of matches with dynamic LED board animations but also actively engages in CSR initiatives alongside VfL Wolfsburg. These efforts underscore a commitment to leveraging global resources for societal benefits, including climate protection measures aimed at keeping global warming below the critical 1.5-degree threshold.

About Linglong Tire: A powerhouse in the tire manufacturing industry, Shandong Linglong Tire Co., Ltd., has carved a niche for itself since its inception in 1975. With a sprawling global footprint encompassing seven R&D centers, seven manufacturing bases, and a workforce of over 19,000, Linglong Tire delivers excellence across 173 countries. Its sponsorship of European football clubs, including VfL Wolfsburg, highlights a dedication to using sports as a vehicle for positive global impact.

Through such initiatives, Linglong Tire and VfL Wolfsburg demonstrate the transformative potential of sports in bridging cultural divides and building a more inclusive society.

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