LAMMA Show 2024: Tyre Industry Takes Centre Stage at Premier UK Farm Machinery Event

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LAMMA Show 2024
Published on
January 17, 2024

The LAMMA Show 2024, the UK's leading farm machinery exhibition, has officially commenced at the National Exhibition Centre (NEC) in Birmingham today.

This two-day event is set to be a pivotal hub for the agricultural sector, showcasing the latest in farm machinery, technology, and equipment.

A Hub of Innovation and Networking

As the UK's premier farm machinery event, LAMMA 2024 is not only a platform for the newest in tractors, combines, and arable machinery, but it also serves as an essential networking and knowledge-sharing venue. With over 600 exhibitors, the show offers a unique blend of global brands and niche manufacturers, making it a must-visit for professionals in the agriculture industry.

Spotlight on the Tyre Industry

Among the diverse array of exhibitors, the tyre industry stands out with several prominent names showcasing their latest offerings. These industry leaders are presenting cutting-edge tyre technologies and solutions tailored for agricultural machinery, highlighting their commitment to innovation and efficiency in the sector.

Hall: 9 Stand number: 550 

Root crop harvesting and handling machinery | Tyres, undergear and wheels
Brocks Wheel & Tyre is a UK manufacturer of wheels and tyres for agricultural machinery. They offer expert guidance in selecting the correct wheels and tyres for tractors, combines and sprayers. As seen in publications like Farmer's Weekly and Farmers Guide, BWT have introduced the 3S Wheel - a groundbreaking innovation designed to boost farm safety, efficiency, and security.

Hall: 17 Stand number: 840 

Telehandlers, loaders and attachments | Tractors | Agricultural machinery
JCB has been producing farm equipment since 1945, when Joseph Cyril Bamford built his first trailer. We’ve always understood that, when it comes to agricultural machinery, only the very greatest levels of performance and productivity will do. That’s why we’ve developed specialised machinery like agricultural telehandlers, wheeled loaders and Fastrac tractors, making us number one for materials handling.

Hall: 6 Stand number: 330 

Tyres, undergear and wheels
Ascenso supply agricultural, industrial, construction, earthmover and forestry tyres and are committed to offering a wide range of OTR tyres to help customers unlock the true potential of their business.

Hall: 18 Stand number: 558 

Telehandlers, loaders and attachments | Tractors | Trailers | Tyres, undergear and wheels | Professional and consultancy services | Agricultural machinery

Air-Seal Products premier tyre sealant range is a major solution to tyre management for a wide variety of industries on or off-road.
Our products are simple to install, safe to use, and have been independently tested across the entire globe. Depending on the grade of tyre sealant used, punctures up to 30mm (1¼ inches) in diameter, can be instantly repaired using this technology. 
Our liquid based mechanical tyre sealant is usually installed at the beginning of the tyre life, which stops rim, bead, and other slow air-leaks and maintains optimum tyre pressure. This therefore leads to extended tyre life by up to 20% and increases fuel economy by up to 3%. This also means that the tyre sealant is waiting to perform an instant puncture repair on up to 95% of tread area penetrations and prevents the risk of a flat tyre! 

Hall: 18 Stand number: 650 

Tyres, undergear and wheels
4x4 Tyres & Wheels boast a wealth of knowledge in the 4x4/SUV market sector selling leading brands such as General Tire, BFGoodrich, Falken Tyres, Cooper Tires, Comforser and Insa Eco. The UK’s largest and most comprehensive range of 4x4/SUV tyres & wheels are available through our independent network of approved 4x4 tyre centres.

CEAT Speciality Tyres
Hall 9, Stand 360,
Gear up to experience farming excellence as we steer towards a tyre-driven evolution in agriculture with advanced technology, and co-friendly processes and next-gen tyres.

Hall: 9 Stand number: 360 

Tyres, undergear and wheels
Nordic Tyres will be exhibiting the CEAT Specialty range of Agriculture Tyres.  Established in 1924 at Turin, Italy, CEAT has come a long way since. The company journeyed to India in 1958, and later became part of the RPG Group. One of the top business conglomerates in India, the RPG group has a turnover of 3 billion USD. Today, CEAT is one of India’s leading tyre manufacturers, with a global footprint spanning over 120 countries.

Hall: 9 Stand number: 620 

Tyres, undergear and wheels
TVS Eurogrip  tyres is one of India’s leading manufacturers and exporters.Produces industry leading tyres for the automotive, agriculture, construction, industrial & earthmoving segments in India & worldwide. 

Hall: 9 Stand number: 410 

Kirkby Tyres holds the UK & Ireland’s largest stocks of agricultural, truck, ATV, turf and OTR tyres & wheels.

Hall: 6 Stand number: 520

Hall: 6 Stand number: 350 

Spares, consumables, fuels and equipment hire | Tyres, undergear and wheels | Workshop tools and equipment

OKO Sales Ltd are proud to represent The World’s Favourite Tyre Sealants, made in England since 1978 and now sold in over 100 countries – way more than any competitor.

Hall: 19 Stand number: 582 

Spares, consumables, fuels and equipment hire | Tyres, undergear and wheels

ADR UK Tyremart LTD are a leading supplier of running gear into the UK market for trailers and various tractor towed agricultural vehicles.  We are part of the global group ADR axles and we stock a vast range of axles, suspensions and spare parts in our facitilty at Long Bennington, Newark. We offer expert advice and support to ensure the customer has the best possible solution for their needs.

Key Attractions and Features

The LAMMA Show 2024 is packed with exciting features, including:
Exhibitor Launches: Witness the unveiling of new products and technologies from top agricultural companies.
LAMMA LIVE: Engage in live demonstrations and interactive sessions with industry experts.
Agriconnect TV and Demo Zone: Explore the latest trends and practical demonstrations in the field.
Contractors Lounge Sponsored by NAAC: A dedicated space for contractors to network and discuss industry challenges.
Agri-Tech and Export Advice Centre: Gain insights into the future of farming and international trade opportunities.
Health and Wellbeing Zone: Focus on the personal aspect of farming, promoting health and wellness in the sector.
Young Engineer Award and Farming Simulator League: Encouraging the next generation of agricultural professionals.
Careers Zone and Women in Food and Farming Networking Event: Emphasising career development and diversity within the industry.

The LAMMA Show 2024 promises to be a comprehensive and insightful event for everyone involved in agriculture. From discovering the latest innovations in farming machinery and tyre technology to expanding professional networks and gaining valuable industry insights, this event is a testament to the vibrant and evolving nature of the UK's agricultural sector.

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